{"id":60780,"date":"2020-05-07T08:00:00","date_gmt":"2020-05-07T06:00:00","guid":{"rendered":"https:\/\/www.mashup-communications.de\/2020\/05\/how-companies-use-storytelling-to-authentically-exemplify-sustainability\/"},"modified":"2024-01-30T10:17:25","modified_gmt":"2024-01-30T09:17:25","slug":"how-companies-use-storytelling-to-authentically-exemplify-sustainability","status":"publish","type":"post","link":"https:\/\/www.mashup-communications.de\/en\/2020\/05\/how-companies-use-storytelling-to-authentically-exemplify-sustainability\/","title":{"rendered":"How Companies use Storytelling to authentically exemplify Sustainability"},"content":{"rendered":"

Who can really convince with their values? It is not new that companies are increasingly focusing on sustainability. They use recycled materials, pay attention to organic cultivation and support small, local businesses. There are many ways to appeal to customers with a positive and green image. But are all these brand messages equally impressive? Consumers are becoming increasingly critical and can no longer be dazzled by simply greener slogans. But among the multitude of approaches, there are a few innovative and convincing concepts that manage to trigger real emotions. We show how storytelling can be used to turn sustainability into an essential attribute of brand identity.<\/p>\n

Follow the Reforestation Project online: The blooming Saye Forest<\/h4>\n
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\u00a9 Markus Spiske on Pexels<\/figcaption><\/figure>\n

Using cardboard boxes made from 100% recycled paper and producing insoles from polyurethane leftovers from European car factories – Saye Ecological Sneakers is far from satisfied and shows how they can do more as a company. Under the motto “Meaningful Steps to inspire Change<\/em>“, the brand has been committed to sustainability and the protection of forests since 2018. Humanity destroys 7.4 million hectares of forest every year. This is roughly the size of Belgium, the Netherlands and Luxembourg combined.<\/p>\n

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\u00a9 Akil Mazumder on Pexels<\/figcaption><\/figure>\n

LEMONAID+: \u201eTrinkend die Welt ver\u00e4ndern\u201c<\/h4>\n
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Check out this post on Instagram<\/div>\n<\/div>\n
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A post shared by Lemonaid (@lemonaid)<\/a> on