{"id":64527,"date":"2024-09-25T09:00:00","date_gmt":"2024-09-25T07:00:00","guid":{"rendered":"https:\/\/www.mashup-communications.de\/2024\/09\/play-win-tell-was-wir-von-der-gaming-branche-ueber-brand-storytelling-lernen-koennen\/"},"modified":"2026-02-17T16:38:04","modified_gmt":"2026-02-17T15:38:04","slug":"brand-storytelling-within-the-gaming-industry","status":"publish","type":"post","link":"https:\/\/www.mashup-communications.de\/en\/2024\/09\/brand-storytelling-within-the-gaming-industry\/","title":{"rendered":"Play, win, tell \u2013 What we can learn from the gaming industry about brand storytelling"},"content":{"rendered":"\n

From cult cinema to the great art of world literature – people love a good story. The entertainment industry is no different. In addition to the latest movie, the current bestsellers on bookstore shelves or the red-hot chartbreaker from the pen of Taylor Swift, there is another contender for the winner’s podium of successful storytelling in the entertainment industry.<\/p>\n\n\n\n

Thanks to its unique narrative possibilities, the games industry manages to turn its viewers into actual actors in its stories and thus captivate them. But that’s not what we want to focus on today. Instead, we want to take a look at the use of storytelling in brand and corporate communication. The studios and developers behind the games are pretty good at telling their own narratives. To understand how corporate storytelling works in the gaming industry and what lessons other industries can learn from it, let’s take a look at two different narrative approaches used by game developer studios in their corporate communications. <\/p>\n\n\n\n

\"Brand
Whether role-playing game, action adventure or shooter,
stories are a core element in all genres of the gaming
to the core element. Source: CD Projekt\/TheWitcher<\/a>, Naughty Doy \/ IGDB<\/a>, EA.<\/a> <\/figcaption><\/figure>\n\n\n\n

Beyond pixels and clicks: captivating stories in and behind games<\/strong><\/h2>\n\n\n\n

Video and computer games offer a unique variety of narrative possibilities, from dialogue-based role-playing games to environmental storytelling, in which the environment itself becomes the story. Games like ‘The Witcher’<\/a>, ‘The Last of Us’<\/a> and ‘Mass Effect’<\/a> captivate players with complex plots and branching narratives that are based on the player’s decisions and deal with profound themes such as morality, loss and survival.<\/p>\n\n\n\n

The companies behind the games also know how to skillfully tell their own stories. One example is the developer studio ‘Riot Games’<\/a>, which revolutionized the free-to-play market with ‘League of Legends’<\/a> and became one of the leading developers of e-sports titles, while always emphasizing<\/a> its roots as an up-and-comer and underdog from the community.<\/p>\n\n\n\n

But it’s not just big studios that benefit from strong narratives. The indie scene also relies on convincing storytelling. Those who have few resources for graphics, sound and marketing can, at best, rely on the persuasive power of their stories – both inside and outside the game. \u2018Stories matter\u2019 applies here more than ever. Eric Barone, for example, created a successful indie game with ‘Stardew Valley’<\/a>, which is closely linked to its own story and thus proves the power of authentic heroic stories. <\/p>\n\n\n\n

Eric Barone<\/strong>: From indie developer to industry star<\/strong><\/h2>\n\n\n\n
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