{"id":64675,"date":"2024-10-24T08:36:49","date_gmt":"2024-10-24T06:36:49","guid":{"rendered":"https:\/\/www.mashup-communications.de\/?p=64675"},"modified":"2026-03-27T14:23:38","modified_gmt":"2026-03-27T13:23:38","slug":"employer-branding-financial-sector","status":"publish","type":"post","link":"https:\/\/www.mashup-communications.de\/en\/2024\/10\/employer-branding-financial-sector\/","title":{"rendered":"Why is employer branding so crucial in the financial sector today?"},"content":{"rendered":"\n<p>For a long time, the image of a conservative, sober working environment prevailed in the financial sector &#8211; a stereotype characterized by suits, traditional structures and little flexibility. But times have changed. Competition for the best talent is more intense than ever. Employer branding is also becoming increasingly important in the financial sector in order to keep up with the competition for highly qualified specialists. Potential employees are not only interested in salary, but also in the overall package: a modern working culture, meaningful tasks and a clear position on current issues such as sustainability and diversity.    <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cEspecially in the financial sector, simply promising stability is no longer enough. Talented individuals want to know what a company stands for\u2014and whether it aligns with their own values. Employer branding is thus evolving from an HR issue into a strategic communications task,\u201d says Manja Rehfeld, PR expert at Mashup Communications.<\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"width:100%;height:0;padding-bottom:56%;position:relative;\"><div class=\"BorlabsCookie _brlbs-cb-default\"><div class=\"_brlbs-content-blocker\"> <div class=\"_brlbs-default\"> <p>Klicken Sie auf den unteren Button, um den Inhalt von giphy.com zu laden.<\/p> <p><a class=\"_brlbs-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Inhalt laden<\/a><\/p> <\/div> <\/div><div class=\"borlabs-hide\" data-borlabs-cookie-type=\"content-blocker\" data-borlabs-cookie-id=\"default\"><script type=\"text\/template\">PGlmcmFtZSBsb2FkaW5nPSJsYXp5IiBzcmM9Imh0dHBzOi8vZ2lwaHkuY29tL2VtYmVkL2lsNXhUb0hRYTZ0QUEiIHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIHN0eWxlPSJwb3NpdGlvbjphYnNvbHV0ZSIgZnJhbWVib3JkZXI9IjAiIGNsYXNzPSJnaXBoeS1lbWJlZCIgYWxsb3dmdWxsc2NyZWVuPSIiPjwvaWZyYW1lPg==<\/script><\/div><\/div><\/div><p><a href=\"https:\/\/giphy.com\/gifs\/rihanna-money-il5xToHQa6tAA\" target=\"_blank\" rel=\"noopener\">via GIPHY<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How can financial companies make the transition from a conservative image to a modern employer brand?<\/strong><\/h2>\n\n\n\n<p>The financial sector has a deep-rooted reputation for stability and security, which has long made it a very attractive employer. However, expectations of companies have changed. Employer branding in the financial sector today means moving away from outdated structures and creating a modern, flexible working culture that appeals to young talent. Gen Z in particular values flexibility, a positive working environment and the opportunity to identify with their employer. These needs are often at odds with the traditional structures of the financial sector.    <\/p>\n\n\n\n<p>So how can financial companies manage this balancing act?<\/p>\n\n\n\n<p>Some brands have already started to actively shape this change and show how it can be done!<\/p>\n\n\n\n<div style=\"width:100%;height:0;padding-bottom:56%;position:relative;\"><div class=\"BorlabsCookie _brlbs-cb-default\"><div class=\"_brlbs-content-blocker\"> <div class=\"_brlbs-default\"> <p>Klicken Sie auf den unteren Button, um den Inhalt von giphy.com zu laden.<\/p> <p><a class=\"_brlbs-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Inhalt laden<\/a><\/p> <\/div> <\/div><div class=\"borlabs-hide\" data-borlabs-cookie-type=\"content-blocker\" data-borlabs-cookie-id=\"default\"><script type=\"text\/template\">PGlmcmFtZSBsb2FkaW5nPSJsYXp5IiBzcmM9Imh0dHBzOi8vZ2lwaHkuY29tL2VtYmVkL2wzdlJoVXZKVndhTTN0S2VzIiB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0icG9zaXRpb246YWJzb2x1dGUiIGZyYW1lYm9yZGVyPSIwIiBjbGFzcz0iZ2lwaHktZW1iZWQiIGFsbG93ZnVsbHNjcmVlbj0iIj48L2lmcmFtZT4=<\/script><\/div><\/div><\/div><p><a href=\"https:\/\/giphy.com\/gifs\/chelseashow-chelsea-l3vRhUvJVwaM3tKes\" target=\"_blank\" rel=\"noopener\">via GIPHY<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How is Deutsche Bank setting new standards with modern work models?<\/strong><\/h2>\n\n\n\n<p>In recent years, Deutsche Bank has made significant changes to its corporate culture in order to meet the requirements of a modern working environment and an attractive employer brand. A good example is the introduction of the \u201cNew Work\u201d approach, which gives employees greater flexibility &#8211; far beyond the simple introduction of working from home &#8211; in their working arrangements. As a result, 95 percent of the workforce can choose a hybrid working model. The company&#8217;s internal strategy consists of four stages: (1) hybrid working, (2) redesigning the real estate, (3) using new IT applications and (4) living the new model in everyday working life. Focus: Giving employees the autonomy to organize their work in a way that is both productive and satisfying.    <\/p>\n\n\n\n<p>Flexibility is not just a nice-to-have, but a necessity in order to attract and retain talent. For example, the company emphasizes on <a href=\"https:\/\/careers.db.com\/inside-deutsche-bank\/hybrid-working-and-beyond?language_id=3\" target=\"_blank\" rel=\"noopener\">its<\/a> <a href=\"https:\/\/careers.db.com\/inside-deutsche-bank\/hybrid-working-and-beyond?language_id=3\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a> that New Work is not just a concept for times of crisis, but represents a long-term change that should be firmly anchored in the corporate culture. This shift towards more freedom has not only strengthened the commitment of existing employees, but has also attracted the interest of new talent who might previously have considered other industries.<\/p>\n\n\n\n<div class=\"BorlabsCookie _brlbs-cb-default\"><div class=\"_brlbs-content-blocker\"> <div class=\"_brlbs-default\"> <p>Klicken Sie auf den unteren Button, um den Inhalt von www.linkedin.com zu laden.<\/p> <p><a class=\"_brlbs-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Inhalt laden<\/a><\/p> <\/div> <\/div><div class=\"borlabs-hide\" data-borlabs-cookie-type=\"content-blocker\" data-borlabs-cookie-id=\"default\"><script type=\"text\/template\">PGlmcmFtZSBsb2FkaW5nPSJsYXp5IiBzcmM9Imh0dHBzOi8vd3d3LmxpbmtlZGluLmNvbS9lbWJlZC9mZWVkL3VwZGF0ZS91cm46bGk6c2hhcmU6NzAyMTg2MTUwNjIyMDc0MDYwOCIgaGVpZ2h0PSI5MTIiIHdpZHRoPSI1MDQiIGZyYW1lYm9yZGVyPSIwIiBhbGxvd2Z1bGxzY3JlZW49IiIgdGl0bGU9IkVtYmVkZGVkIGNvbnRyaWJ1dGlvbiI+PC9pZnJhbWU+<\/script><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why are sustainability and clear values crucial to a strong employer brand?<\/strong><\/h2>\n\n\n\n<p>Triodos Bank, known as one of the world&#8217;s most sustainable banks, has a clear mission: to promote positive social, environmental and cultural change. The company therefore specializes in investing only in projects and companies that make a contribution to society &#8211; be it in the field of renewable energy, sustainable agriculture or social projects. This commitment shows that sustainability and social responsibility are deeply rooted in the corporate culture.  <\/p>\n\n\n\n<p>The approach? Financing is only provided for projects that have a demonstrably positive social and environmental impact. This practice is not only consistently applied in business activities, but is also actively emphasized in internal and external communication. This not only strengthens customer trust, but also sensitizes employees to how their daily work contributes to a better world.   <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Our investments put the planet and its people first\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/ALbZxUuSqWc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How do fintech companies like Revolut use technological innovation for their employer branding?<\/strong><\/h2>\n\n\n\n<p>It&#8217;s not always easy for new players in the market to compete with the big names in the search for potential employees. Their advantage, however? They can break with tradition more easily, because it simply doesn&#8217;t exist for them. One example of this is Revolut, one of the fastest growing fintech platforms in the world. As a purely digital bank, the platform not only gives its customers access to modern financial solutions, but also relies on a progressive employer brand<strong>.<\/strong>    <\/p>\n\n\n\n<p>The start-up offers its employees a flexible working culture that places a strong emphasis on personal responsibility and clear goal orientation. Since its foundation, the company has relied on fast decision-making processes and open communication, for example. With over 6,000 employees from more than 100 nations and an average team made up of 3.9 different nationalities, Revolut promotes strong international collaboration and diversity. The company offers flexible working models, including a 60-day \u201cworkation\u201d option where all team members can work from different locations worldwide to explore new cultures while remaining productive.   <\/p>\n\n\n\n<p>In addition, Revolut has introduced digital solutions that enable efficient collaboration in global teams and give employees the freedom to choose between office work, working from home or a hybrid model. This flexibility not only leads to higher productivity, but also to increased satisfaction. Revolut offers a working environment in which employees feel valued through performance-based equity bonuses and other additional benefits, which further strengthens motivation and loyalty to the company.  <\/p>\n\n\n\n<p>You can find out more about working at Revolut <a href=\"https:\/\/www.revolut.com\/de-DE\/working-at-revolut\/\" target=\"_blank\" rel=\"noreferrer noopener\">on their website<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why are diversity and inclusion key factors for success?<\/strong><\/h2>\n\n\n\n<p>Another key aspect of a modern employer brand is the promotion of diversity and inclusion. ING has recognized that employer branding in the financial sector can only be successful if it firmly anchors diversity and inclusion as core values in the corporate culture. The bank has therefore set itself the goal of achieving a proportion of at <a href=\"https:\/\/www.ing.com\/Sustainability\/Our-own-operations\/Diversity-inclusion-and-belonging.htm\" target=\"_blank\" rel=\"noreferrer noopener\">least 30 percent women in management positions by 2025<\/a> and has already initiated several programs to specifically promote female employees and provide them with the necessary resources and networks to advance their careers.  <\/p>\n\n\n\n<p>In addition, ING actively promotes a culture of inclusion in which every employee, regardless of origin, religion or sexual orientation, should feel welcome and valued. This is reflected in internal communication, but also in external measures and campaigns that convey the bank&#8217;s values to the outside world. For example, the company is <a href=\"https:\/\/www.ing.de\/ueber-uns\/nachhaltigkeit\/gesellschaft-verantwortung\/diversity-dib\/#DIB%20findet%20innen%20und%20au%C3%9Fen%20statt\" target=\"_blank\" rel=\"noreferrer noopener\">a signatory to the Diversity Charter and has been a proud sponsor of Christopher Street Day (CSD) since 2019<\/a>. Through these approaches, ING not only strengthens the bond with the team, but also positions itself as a pioneer in an industry that has long been considered conservative.   <\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C-hiuPeoFfz\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"  background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C-hiuPeoFfz\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\"  background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\"  display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\" width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\"  color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Check out this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\"  background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\"  width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\"  width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\"  background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\"  width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C-hiuPeoFfz\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by ING Germany (@ing.deutschland)<\/a><\/p><\/div><\/blockquote>\n<script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion:<\/strong> <strong>How does employer branding influence the competition for talent?<\/strong><\/h2>\n\n\n\n<p>Although change in the financial sector has started slowly due to heavy regulation, it is being proactively driven by new players on the market and ultimately supported by old hands in the banking business. After all, no company in the financial sector &#8211; large or small &#8211; can currently afford to let specialists and young talent leave. <\/p>\n\n\n\n<p>Pioneers such as Deutsche Bank, Revolut &amp; Co. show how employer branding is used in the financial sector to survive in an increasingly competitive job market. Companies that have the courage to break new ground can not only attract the best talent, but also strengthen their position as an attractive employer. Ultimately, a strong employer brand helps to stand out from the competition and motivate the workforce, without which long-term success would not be possible.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ: Employer Branding in the Financial Sector?<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Why is employer branding so important for banks and fintech companies?<\/h2>\n\n\n\n<p>The competition for skilled workers has intensified significantly. A clear employer brand helps companies stand out and specifically target the right talent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What do young talents expect from financial companies?<\/h2>\n\n\n\n<p>Above all, flexibility, meaningful work, a modern work culture, and clear values \u2014 especially regarding sustainability and diversity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How can traditional banks appear more modern?<\/h2>\n\n\n\n<p>Through flexible work models, transparent communication, cultural change, and clear positioning as an employer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What role do values play in employer branding?<\/h2>\n\n\n\n<p>A central one. Companies with clear values appear more credible and foster stronger identification among employees and applicants.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Which measures work particularly well?<\/h2>\n\n\n\n<p>Hybrid work, international teams, professional development opportunities, diversity initiatives, and genuine insights into the corporate culture.<\/p>\n\n\n\n<p><em>If you would like to learn more on employer branding in the pharmaceutical industry, check out our blog:<\/em> <em><a href=\"https:\/\/www.mashup-communications.de\/en\/2024\/09\/from-a-sterile-image-to-a-vibrant-brand-why-pharma-needs-to-focus-on-employer-branding\/\" data-type=\"link\" data-id=\"https:\/\/www.mashup-communications.de\/2024\/09\/employer-branding-pharma-2\/\">From a sterile image to a vibrant brand: Why pharma needs to focus on employer branding<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the financial sector, banks, among others, need to break new ground in employer branding in order to compete for talent. Modern working models, sustainability and diversity are crucial for success. <\/p>\n","protected":false},"author":7,"featured_media":64626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[176,46,177],"tags":[],"class_list":["post-64675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employer-branding-en","category-finances","category-tools-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/posts\/64675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/comments?post=64675"}],"version-history":[{"count":4,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/posts\/64675\/revisions"}],"predecessor-version":[{"id":69758,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/posts\/64675\/revisions\/69758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/media\/64626"}],"wp:attachment":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/media?parent=64675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/categories?post=64675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/tags?post=64675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}