{"id":66961,"date":"2025-06-09T09:00:00","date_gmt":"2025-06-09T07:00:00","guid":{"rendered":"https:\/\/www.mashup-communications.de\/?p=66961"},"modified":"2025-06-24T13:19:11","modified_gmt":"2025-06-24T11:19:11","slug":"employer-branding-on-linkedin","status":"publish","type":"post","link":"https:\/\/www.mashup-communications.de\/en\/2025\/06\/employer-branding-on-linkedin\/","title":{"rendered":"5 success factors for employer branding on LinkedIn"},"content":{"rendered":"\n
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What do Google’s office parties, the break-up between Adidas and Ye and spectacular shots of the Grand Canyon have in common?<\/p>\n\n\n\n

They are all examples of outstanding employer branding on LinkedIn. Employer brands are no longer created solely through recruiting measures, but through a consistent, credible external image. As the world’s largest business network, with more than 830 million profiles<\/a> and over 55 million companies<\/a>, LinkedIn is the key channel par excellence for reaching potential employees, providing insights into everyday working life and building trust. <\/p>\n\n\n\n

The figures speak for themselves: three out of four job seekers <\/a>find out about a company’s employer brand before applying. Almost 60 percent <\/a>choose their job on the basis of shared values and 40 percent <\/a>would resign if they did not agree with their employer’s stance on important social issues.<\/p>\n\n\n\n

Successful brands communicate authentically, pick up on current trends, showcase their corporate culture and emphasise their strengths in a likeable way. They send a clear message that resonates with the target group. So much so that they share, like and comment. <\/p>\n\n\n\n

But how do you achieve this?<\/p>\n\n\n\n

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1. visual content with recognition value<\/strong><\/h2>\n\n\n\n

A picture is worth a thousand words, as the saying goes. On LinkedIn, too, the first impression often decides whether a post is noticed or wiped away. High-quality, emotional or unusual visuals attract attention almost automatically. But it doesn’t always have to be glossy images. Spontaneous smartphone snapshots or creatively designed carousels with strong image motifs also create a presence in the feed. <\/p>\n\n\n\n

Oatly shows how this works with a post about the pop-up store<\/a> in Paris. The motifs appear raw, genuine and therefore so approachable – a direct hit in the current zeitgeist. Patagonia also demonstrates a sure instinct for visual storytelling on #GivingTuesday. With impressive shots of nature<\/a>, the brand manages to make users pause for a moment and at the same time launch an appeal for donations for the clothing brand’s non-profit partners. <\/p>\n\n\n\n

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