{"id":67033,"date":"2025-06-16T17:00:00","date_gmt":"2025-06-16T15:00:00","guid":{"rendered":"https:\/\/www.mashup-communications.de\/?p=67033"},"modified":"2025-11-17T08:29:05","modified_gmt":"2025-11-17T07:29:05","slug":"ai-collaboration","status":"publish","type":"post","link":"https:\/\/www.mashup-communications.de\/en\/2025\/06\/ai-collaboration\/","title":{"rendered":"Our AI Principles, Part 5: AI Facilitates Collaboration, not Responsibility"},"content":{"rendered":"\n
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Our AI principles: tact in collaboration, image source: Shutterstock<\/figcaption><\/figure>\n\n

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Sometimes it’s just one sentence in a client briefing that changes everything. A half-sentence, said almost casually, that reveals a concern, a goal, or a hidden story between the lines. If you listen closely, you’ll recognize that moment when communication is more than just content. <\/p>\n\n

Artificial intelligence is of no help in such situations. What is needed here is tact. <\/p>\n\n

And that is precisely why \u201ctact\u201d is one of our core AI principles. Because despite all the ways AI makes our lives easier, it can never replace our intuition. <\/p>\n\n

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Read Miriam’s guest article in W&V: Communicating AI transformation in a human Way<\/a><\/div>\n<\/div>\n\n

Communication is more than Automation<\/h2>\n\n

We deliberately use AI to simplify processes: in briefings, research, the editorial preparation of complex content, and the documentation of meetings. This saves time, speeds things up, and ensures that we can focus on what’s important: the interpersonal level of collaboration. <\/p>\n\n

Anyone who works with people \u2013 clients, journalists, partners \u2013 knows that every interaction is unique. Every exchange is a small social network. Artificial intelligence doesn’t draw conclusions when someone’s voice gets quieter during a conversation. It doesn’t recognize subtext. We do. <\/p>\n\n

What We Do \u2013 And What We Don’t Do (Yet)<\/h2>\n\n

AI supports many of our internal processes \u2013 especially those involving structure, efficiency, and initial impulses. For example: <\/p>\n\n