{"id":67083,"date":"2025-06-16T17:01:00","date_gmt":"2025-06-16T15:01:00","guid":{"rendered":"https:\/\/www.mashup-communications.de\/?p=67083"},"modified":"2025-11-17T08:29:13","modified_gmt":"2025-11-17T07:29:13","slug":"ai-training-data","status":"publish","type":"post","link":"https:\/\/www.mashup-communications.de\/en\/2025\/06\/ai-training-data\/","title":{"rendered":"Our AI Principles, Part 4: We Think Beyond the End of the Training Data"},"content":{"rendered":"\n
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Source: Shutterstock<\/figcaption><\/figure>\n\n

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Anyone working with AI today quickly finds themselves in a deceptive comfort zone: everything sounds coherent, everything seems complete, everything seems somehow \u201cright.\u201d And yet none of it is new. <\/p>\n\n

Machine thinking ends where creativity begins: with dreaming.<\/p>\n\n

While AI models are fed huge amounts of data from the past, we are shaping the future. Our task is not to regurgitate familiar patterns, but to break them down in a targeted manner \u2013 with curiosity, empathy, and imagination. <\/p>\n\n

We don’t rely on averages; we’re ready to put the map aside and venture into uncharted territory.<\/p>\n\n

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Read Miriam’s article about the first AI campaigns<\/a><\/div>\n<\/div>\n\n

Creativity is Difference<\/h2>\n\n

In communication, what counts is the unexpected, the relevant, the human touch.<\/p>\n\n

Our clients expect strategies that go beyond generic consensus. Content that stands out. This requires more than just training data. It requires attitude, intuition, and dialogue. <\/p>\n\n

How We Use AI<\/h2>\n\n

Our method is based on a simple principle: discard 80%, use 20% as inspiration for something new.<\/p>\n\n