{"id":68794,"date":"2025-12-16T09:00:00","date_gmt":"2025-12-16T08:00:00","guid":{"rendered":"https:\/\/www.mashup-communications.de\/?p=68794"},"modified":"2025-12-12T13:44:43","modified_gmt":"2025-12-12T12:44:43","slug":"ai-in-tourism","status":"publish","type":"post","link":"https:\/\/www.mashup-communications.de\/en\/2025\/12\/ai-in-tourism\/","title":{"rendered":"From Chatbots To Travel Companions: How Tourism Providers Get AI To Recommend Them"},"content":{"rendered":"\n

Around 270 tourism professionals, a room full of curious faces, and a topic that still makes many people feel a little queasy: artificial intelligence. At the Schleswig-Holstein Tourism Day <\/a>2025, I was invited to give the knowledge-hungry representatives of the region an insight into the world of AI and to show why, even in tourism, it is not just a cold tech trend, but an invitation to adventure. <\/p>\n\n\n\n

Of course, I paid particular attention to the opportunities presented by these rapid developments, how providers can benefit from the new circumstances, and how AI can help them tap into new target groups. After all, experiences will still need to be experienced in real life in the future. But to do that, guests first need to find their way to the right one. And the first stop on their customer journey is increasingly often a chat with AI. Let’s dive in…<\/p>\n\n\n\n

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Julia Beyer at the Toursim Day Schleswig-Holstein 2025, Credit: IHK\/Konitzki<\/figcaption><\/figure>\n\n\n\n

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AI And Tourism: Not An Opponent, But A Game Changer<\/strong><\/h2>\n\n\n\n

Sure, AI initially sounds like Silicon Valley, algorithms, and robots that want to challenge our humanity. But in reality, it represents a huge opportunity, especially for those who are fighting for visibility when the passion is huge but the budgets are small. And in the highly competitive tourism sector, there are of course many such brands. So it’s no wonder that AI and tourism are a much better fit than you might initially think when considering tangible experiences. And so, when I asked my starting question about the use of AI in the room, the vast majority of hands shot up without hesitation.<\/p>\n\n\n\n

The industry is intensively engaged with this topic, and rightly so. Because one thing is certain: the AI market is growing rapidly. From US$3.4 million in 2024, it is expected to grow to almost US$14 million by 2030<\/g>. For providers, the main question is therefore: how can I use AI in the smartest way possible? <\/p>\n\n\n\n

How Are Tourism Providers Using AI Today? <\/strong><\/h2>\n\n\n\n

Many tourism professionals have long been immersed in the AI adventure. Writing texts, creating materials, responding to booking inquiries\u2014AI can support all of these tasks. Here is an overview of things that have long since become part of everyday life: <\/p>\n\n\n\n