The fear of the blank, white document on the screen is omnipresent and causes every content marketing strategist to break out in a sweat. Writer’s block can affect anyone, even the most practiced writers among us have their less creative days. What is the topic? Where can I find ideas and suggestions? How do I convey suspense and captivate the reader? Mit ein paar Tipps und Tricks kann es sehr einfach sein, gute Inhalte zu finden und zu vermitteln.
It all starts with an idea – but first you have to find it. You can always find inspiration for ideas everywhere, e.g. on other blogs. I have created a list of blogs in my bookmarks that I personally find interesting and well done. Be it the content, design, videos or photos. When I get stuck, I click through my favorites and “borrow” some inspiration. Throwing the ball back and letting readers decide what they would like to read is also a good way to find good content. You can also incorporate the answers into your own text.
Nothing is set in stone and there is no need to reinvent the wheel. Originality is often also created by revisiting and reworking existing material. Case studies can provide input, as can product or service reviews. The same applies to infographics and lists. Why? Because both provide the reader with exactly the information they need. Take a look at Daily Infographic if you need input or create your own infographic.
Great ideas are all well and good. Unfortunately, your own creativity often falls by the wayside and you need a quick start, something to guide you in the right direction. How about simply combining two topics that have virtually nothing to do with each other? Just find a topic that might interest readers, and then a second topic that has nothing to do with the first, but is omnipresent. This can be a business theme linked to a famous artist. Here are a few examples:
“What Justin Bieber tells us about procrastination”
“3 steps to the perfect manager with Jay-Z”
There are no limits to the imagination here. Whether it’s a movie, series, book or celebrity: find out what your readers are excited about, what’s trending right now. Google Trends is also a good help to find out what is currently “in”.
As a well-known head-free warrior, I get the best ideas when I’m not sitting in front of my PC. So, get out of the house! A walk to clear your head can sometimes work wonders, as can a trip to the theater or cinema. Personally, the best ideas come to me just before I fall asleep or on the subway. I always have a notebook with me for moments like these. In addition, advice from friends provides a completely new and fresh perspective on certain topics.
No reader is captivated by text alone, because that is boring and unexciting. Graphics, videos and photos can pimp any content. Crafting a text around a funny video or a nice infographic is often easier. In addition, our brain processes images much faster than text alone. Especially with visual content, it’s a nice feature to not just post a photo, but to play with grid lines, filters and color palettes. Don’t forget: “A lot helps a lot” doesn’t necessarily count here.
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