Industries
Lack of craftsmen, digitalization, sustainability, shortage of raw materials, housing shortage – the list of challenges in the construction and real estate industry is long. We roll up our sleeves and devote our attention to the stories that find their foundation in this environment.
Discover how a strong employer brand not only strengthens employee loyalty but also increases competitiveness. Over the years, we have worked with many inspiring companies that have recognized and promoted the value of employer branding in the construction, real estate, and skilled trades industries.
GOLDBECK plans and builds pioneering real estate for the whole of Europe. As part of the introduction of a top graduate trainee project, a new communicative line was to be created for all training programs based on the company's values. Based on a kick-off workshop and insights from a corporate campfire with trainees and alumni, we developed core messages, claims, and various employee stories.
Together with clients such as KONE, Otis, and Schindler, the IBB GROUP finalizes documents for over 15,000 construction projects every year, enabling the safe commissioning of state-of-the-art building technology. As part of the company succession, we helped shape the new start: Shared values and matching employee stories, a new CI and website, a powerful careers page, a claim that motivates both partners and employees, as well as editorial guidelines.
With almost 66,000 employees in 21 countries, the Dussmann Group offers services relating to buildings and people. Based on the storytelling basics acquired in the workshop, we worked with the employees from corporate communications and the HR department to develop the methods they use to tell stories for employer branding. We also developed a recruiting journey to retain potential employees with the help of storytelling.
The task was to develop the brand of the new subsidiary and define it as an independent sender. With the help of our storytelling approach, we developed its brand character and the central image. Storytelling workshops with the employees manifested the company's values, created identification, and crystallized content for further marketing measures.
Our cases offer you a first insight into successful PR and social media campaigns that have helped companies in the construction, real estate, and trade sectors to expand their reach, build trust, and reach their target groups effectively.
ToolTime is a cloud-based software that digitizes the work processes in craft businesses and thus ensures greater efficiency. As an expert in the field of digitalization of trade businesses, we present CEO Marius Stäcker as a potential interview partner or podcast guest and address current challenges in the industry, such as the shortage of skilled workers. We also regularly write guest articles and press releases for trade magazines and, in the case of special news, company reports for the start-up press.
SUITE.030 offers stylish high-class apartments combined with first-class service for discerning visitors to Berlin. For the Urban Treehouse by Suite.030, we organized press days to visit the accommodation at various stages of the construction process.
Blauarbeit is a platform that helps you find the right tradespeople for all everyday tasks. With advice topics and guest articles, we have positioned Blauarbeit as an expert in all aspects of craftsmanship in consumer and trade media.
"Steve Jobs, Harry Potter and Johnnie Walker served as sources of inspiration for stories from our own company. We were given the necessary tools and were able to consolidate what we had learned in exercises."
"Steve Jobs, Harry Potter and Johnnie Walker served as sources of inspiration for stories from our own company. We were given the necessary tools and were able to consolidate what we had learned in exercises."
