Redaktion

Das Redaktionsteam von Mashup Communications, der Berliner Agentur für PR und Brand Storytelling (gegründet 2009), besteht aus erfahrenen Expert:innen zu den Themen PR, Content Marketing, Employer Branding, KI und Storytelling.

Recent Posts

60 Years of The North Face: 5 Storytelling Lessons from an Outdoor Icon

What is the secret behind The North Face's success in not only selling outdoor gear…

3 days ago

What Does The AI Debate Tell Us About Creativity In Storytelling?

Anyone looking for an idea today often turns to AI first. A few seconds later,…

2 weeks ago

Effective Communication When Delivering Bad News: How Clarity and Empathy Build Trust

Bad news can't be avoided, but poor communication can. However, conveying difficult messages with empathy,…

3 weeks ago

Montblanc’s Hero’s Journey: 120 Years at the Summit

The history of Montblanc began 120 years ago in Hamburg with a clear mission: to…

1 month ago

When AI Answers: New Rules of GEO in Financial Comms

TL;DR More and more people are turning to AI first – rather than a bank…

1 month ago

Not Every Story Needs a CEO: The Right Voice for Business Impact

Who should actually represent a company to the outside world? Here's why the CEO isn't…

1 month ago