Tools

Digital storytelling tools: how to plan stories successfully

Simplifying and preparing information and communicating it in the most appealing and uncomplicated way possible – storytelling makes it possible. Using stories to convey knowledge in an effective and exciting way is no longer an insider tip in content marketing. Good stories manage to bring the most boring data to life – they arouse interest and remain in the memory. Digital storytelling tools can help to present and shape a story in a captivating way. But there are now also some useful tools for story planning that make life easier for storytellers.

These four storytelling tools help you to plan and structure a story and thus create the perfect basis for a unique end result.

Mindmaps: Oldies but Goldies

Mind maps have already helped us at school to bring clarity and initial structures to complex topics and trains of thought. A work of art made up of arrows, boxes and keywords can also be worth its weight in gold for content planning. Mind map tools are a dime a dozen – a good example of this is Wisemapping. The free tool is easy to use and can be used in a team. The application is also open source and the code can be customized.

Research made easy

The be-all and end-all of a story and its basic framework is content research. Pocket is a tool that allows you to mark and save web content. Ideal for saving articles for later and reading them at a convenient time! The app can be accessed both via computer and smartphone, so you can access your saved articles anytime and anywhere, even when you are offline. Pocket is practically indispensable for content research, as articles can be tagged with keywords. The tool enables research from many angles and thus helps to create an individual story – free of charge.

The right storyboard for your story

A good story consists of different scenes that build on each other and are connected to each other. StoryboardThat helps to record the individual scenes in a suitable storyboard. Different backgrounds can be selected, individual characters can be integrated and text can be added to the storyboard. The free version of the tool offers a maximum of two boards per week. In the team or business version, however, unlimited boards can be created. It is also possible to work in a team and upload your own pictures.

Keeping an overview

With several characters and different storylines, a story can quickly become complex and confusing. Tools such as the Storyline Creator provide a remedy here: The application makes it possible to visualize different storylines and storylines and thus ensures a clear overview. The free version lets you create five characters and seven scenes – if you want more, you have to pay.

If you want to take your own stories into completely different spheres, there’s no getting around immersive storytelling. Find out more here.

Redaktion

Das Redaktionsteam von Mashup Communications, der Berliner Agentur für PR und Brand Storytelling (gegründet 2009), besteht aus erfahrenen Expert:innen zu den Themen PR, Content Marketing, Employer Branding, KI und Storytelling.

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