Inclusion is a high priority for many companies, but a content analysis by the employer branding agency Mashup Communications shows that DAX companies hardly use inclusivity on their career pages to attract talent.
The results of the study are alarming: less than one percent of the images on these pages show people with disabilities, although 25 of the 40 companies emphasize inclusion as a core value. Only 13 of them also implement this visually. This means that people with disabilities are rarely actively approached on the careers pages of DAX companies.
Our press release emphasizes that the imagery on the career pages conveys little openness and authenticity with regard to inclusion and therefore does not appeal to all talents. However, when people with disabilities are shown, they are usually the actual employees of the companies and not stock photos. Adidas, RWE, Daimler and Deutsche Post are considered to be particularly credible when it comes to implementation.
Read the full article on Business Punk
How companies can attract talent with inclusion
Inclusion on DAX 40 career pages: Poor representation of people with disabilities
From the inside out: 5 lessons learned on our path to greater inclusion
What do Google's office parties, the break-up between Adidas and Ye and a maths formula…
Fairytelling reduces complex reality to simple narrative patterns that have an immediate effect: emotional, catchy,…
Imagine if data could speak and tell stories that the audience not only understands, but…
A well-told company story creates closeness, emotions and stays in the mind. We show 3x3…
What does a successful brand sound like? Why dialects and accents make a brand voice…
On the occasion of the 160th anniversary, we are taking a look at the not…