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Storytelling instead of storyyelling: Why messages are better told than blared out

Recent Posts

5 success factors for employer branding on LinkedIn

What do Google's office parties, the break-up between Adidas and Ye and a maths formula…

7 days ago

Storytelling vs. Fairytelling: Have the Courage to show Cracks

Fairytelling reduces complex reality to simple narrative patterns that have an immediate effect: emotional, catchy,…

2 weeks ago

5 reasons for data storytelling: how to bring facts and figures to life

Imagine if data could speak and tell stories that the audience not only understands, but…

1 month ago

Storytime: How corporate history is told

A well-told company story creates closeness, emotions and stays in the mind. We show 3x3…

1 month ago

Recognizable at the first Note: How Dialects and Accents shape Brand Voices

What does a successful brand sound like? Why dialects and accents make a brand voice…

2 months ago

The Hero’s Journey of BASF: 160 years of company history with ups and downs

On the occasion of the 160th anniversary, we are taking a look at the not…

2 months ago