Tools

Storytelling instead of storyyelling: Why messages are better told than blared out

Recent Posts

Generative Engine Optimization (GEO): 5 tips to win the heart of AI with storytelling

The classic Google search is being replaced by AI-generated answers. For companies to appear in…

3 days ago

A bright future with AI – why PR needs science fiction now

Why PR in times of artificial intelligence needs the imagination of science fiction to rethink…

4 weeks ago

AI in SMEs: between future opportunity and communication task

Artificial intelligence still seems a distant prospect for many SMEs - but if you want…

1 month ago

Digital icons: Are AI influencers revolutionising brand storytelling?

Creators who never age, never sleep and produce content around the clock. Target group-orientated, perfectly…

1 month ago

5 success factors for employer branding on LinkedIn

What do Google's office parties, the break-up between Adidas and Ye and a maths formula…

2 months ago

Storytelling vs. Fairytelling: Have the Courage to show Cracks

Fairytelling reduces complex reality to simple narrative patterns that have an immediate effect: emotional, catchy,…

2 months ago