Our investigation of the career pages of the DAX 40 companies revealed that less than 1 percent of the images used on these pages show people with visible disabilities. Of a total of 3940 photos analyzed on the career pages, only 34 (0.84 percent) showed people with recognizable impairments. This indicates that the visibility of people with disabilities on the careers pages of these companies is extremely limited.
There is also room for improvement in terms of corporate values and the practical implementation of inclusion. Of the 40 DAX companies, 15 do not mention inclusion as a core value. Of the 25 companies that have included inclusion in their canon of values, almost half do not show any pictures of employees with disabilities on their careers pages. Only a small number of companies allow employees with disabilities to share their experiences through personal accounts. Overall, the study shows that the reality of inclusion is not adequately represented on companies’ careers pages.
Our study emphasizes that inclusion should not only be a core corporate value, but must also be actively integrated into the everyday life of companies. The results suggest that large companies in particular can do more to visually promote inclusion on their careers pages.
Read the full article by Nora Feist on Harvard Business manager.
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