Facebook

Posting company news, placing advertorials and exchanging information with the community in groups – Facebook is the all-round talent among social media platforms. The network is not new and is considered somewhat outdated, especially among younger users. However, in the ranking of the largest social networks and messengers according to the number of users, Facebook still took first place in January 2020 with around 2.74 billion monthly active visitors.

No wonder, because the variety of topics on Facebook is huge: mothers, dog lovers, fashionistas and product testers meet like-minded people here and exchange insider tips, criticisms and the latest trends. The network also serves as a primary news source for many people and is currently the fifth most-used website in Germany after Google, Amazon and YouTube (source: similarweb.com, as of April 2021).

The platform offers enormous potential for companies in particular. Through their own Facebook company page, they can appear publicly and gain access to the masses. Facebook offers various opportunities to reach one’s own target group, share content, sell a product and place advertising. But the world created by founder Mark Zuckerberg offers companies even more far-reaching opportunities: In addition to 360-degree videos and shopping functions, chatbots can also be integrated into Facebook Messenger, for example, which can take over parts of the customer service and play out an FAQ. Overall, Facebook Messenger is ideally suited for personal customer support, as questions can be answered individually and waiting in queues can be avoided. Facebook Analytics tracks and measures your own performance, while Facebook Insights makes important information and data about the target group visible. This means that content can be tailored even more precisely to the interests and needs of customers, without the need for costly consumer studies.

Our social media professionals exploit the platform’s possibilities to the fullest for your company. We know from experience that today it’s no longer just about lots of likes and a mass of followers. They are irrelevant if interactions and activities are missing. We create a professional Facebook business account, produce images, content and posting plans, handle customer inquiries and build an active community. Everything is geared to the wishes and needs of your target group. We leave nothing to chance, because successful brand building, reputation enhancement and genuine customer loyalty are the factors that make your company shine permanently in the Facebook universe.