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The Brand Storytelling Blog

We love to tell new stories. Here, we share our insights into the topics storytelling, PR, content marketing, employer branding, and leadership.

24 Jul '17

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Storytelling Close-Up: A Musical Actress in Search of Her Best Role

From Mamma Mia to We Will Rock You – Since the age of sixteen, Walesca Chloé Lauren Frank has jumped from role to role, from identity to identity. But the biggest and most important story took place far away from the spotlight.Read More

Successful Cooperation: Do’s and Dont’s for Influencer

What distinguishes a hobby blogger from a successful Influencer? Who wants to earn money with his followers, has some rules to consider.Read More

Digital Storytelling Tools: The Key to Successful Story Planning

How do I plan a good story? Here are four digital storytelling tools that help you prepare and plan your unique plot.Read More

Summer Flirt or True Love – Influencer Relations put to the Test

Influencer Relations put to the Test – a comparison with normal relationships and what companies can learn from it.Read More

Using the Power of Social Media Stars to Your Advantage: The Basics of Influencer Marketing

Influencer marketing is no longer a thing of the past. Whether Facebook, Instagram or YouTube – the cooperation opportunities for companies are endless.Read More

A Plastic Flute for 60 Euros: Successful E-Commerce with Storytelling

Storytelling in E-Commerce – Many onlineshops already bet on it. We have looked at the most exciting stories.Read More

Stone by Stone: LEGOs Hero’s Journey to the Storytelling Olympus

As classic advertising failed, LEGO took on the storytelling approach and thus made its comeback.Read More

Essential Soft Skills for Future CEOs

What can we learn from entrepreneurs like Jobs, Gates or Branson and what soft skills do future candidates need to have on the CEO’s chair?Read More

Storytelling Close-up: How Microsoft Opened a New Chapter

He is the one who usually asks questions and writes stories. But today he sits on the other side: Steve Wiens is the managing editor of Microsoft Story Labs.Read More

World Storytelling Day – Our Favorite Storytellers

For the World Storytelling Day we share our personal memories of the greatest storytellers of our time.Read More