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The Brand Storytelling Blog

We love to tell new stories. Here, we share our insights into the topics storytelling, PR, content marketing, employer branding, and leadership.

Not Like This: Customer Inquiries from Hell

Over the years we have received more than 1,000 client inquiries. While 99 percent of these e-mails were quite normal, friendly and respectful, there were also a few gems particularly bizarre or bold. We’ve listed the best-of for you here. Only slightly modified for spelling or anonymization, otherwise in the original wording. Enjoy!Read More

How to Produce an Image Video: Checklist for the Production Schedule

The production schedule differs from the script in that it is about listing the settings and scenes effectively and sensibly. In this way, a frequent change of location can take place in the script. However, the shooting should be planned in such a way that all scenes at one location are filmed in one go.Read More

The 6 biggest PR learnings of the Mashies

PR, storytelling, social media, content marketing, employer branding: the team looks back on years of PR experience and shares the most important learningsRead More

Successful PR? This is how Industry Professionals Measure the Output of Press Relations

Many decision-makers ask themselves, how can PR be measured? In this blog post Tommy explains which tools PR professionals should rely on.Read More

2017: Our Year in Review

A year of hundreds of brand stories and PR achievements is coming to an end. But also behind the scenes it has always been exciting. Our year in review 2017.Read More

7 Tips on how to Become a Top 10 Company in the kununu-Ranking

Useful tips for companies if they want to be visible in the kununu ranking as an attractive employer in terms of employer branding.Read More

Summer Flirt or True Love – Influencer Relations Put to the Test

Influencer relations put to the test – a comparison with private and normal relationships and what companys can learn from it.Read More

Keep It Real: The Brand Book as a Gain for Companies

Knowledge of the company’s values and goals strengthens the identification of employees and the sense of belonging to the company. A brand book helps all those involved to visualize these values and goals.Read More

Check, One, Two: How Companies Find the Right Stage for Their Presentation

From the right audience to storytelling charm: Our Mashie Mira reveals how to find the right speaker opportunities for your company.Read More

Storytelling Close-Up: A Musical Actress in Search of Her Best Role

From Mamma Mia to We Will Rock You – Since the age of sixteen, Walesca Chloé Lauren Frank has jumped from role to role, from identity to identity. But the biggest and most important story took place far away from the spotlight.Read More

Digital Nomads on Probation – Our Learnings from Home Office Abroad

Wanderlust is a fundamental part of the Mashup DNA: Miriam commutes regularly between Berlin and Cape Town and Nora has already been on two world trips. So both do understand, if their employees experience the wanderlust-nostalgia or are overwhelmed by Berlin’s gray blanket in winter times. Since they know that traveling and work life do not contradict each other, they even encourage us to leave the country and work remotely. Read More

Successful Cooperation: Do’s and Dont’s for Influencers

What distinguishes a hobby blogger from a successful Influencer? Who wants to earn money with his followers, has some rules to consider.Read More

Digital Storytelling Tools: The Key to Successful Story Planning

How do I plan a good story? Here are four digital storytelling tools that help you prepare and plan your unique plot.Read More

Using the Power of Social Media Stars to Your Advantage: The Basics of Influencer Marketing

Influencer marketing is no longer a thing of the past. Whether Facebook, Instagram or YouTube – the cooperation opportunities for companies are endless.Read More