Barbie’s hero’s journey shows an amazing transformation from a clichéd doll to a role model for young girls.Read More
The power of emotional stories. We highlight EDEKA and their successful marketing campaigns with masterpiece status in storytelling and killer claims.Read More
In keeping with the Warner Brothers’ 100th anniversary, we’re looking at the storytelling of their classic films. Read More
It seems almost to be a “match made in heaven”: Fashion and brand storytelling. In this blog post, we highlight two particularly successful best practice companies and give tips on how fashion storytelling can be used best.Read More
Disney*Pixar is considered one of the most successful animation studios of all time. But what about the company’s own hero’s journey?Read More
Well-functioning internal communication forms the basis for corporate success and a motivated team. Storytelling is particularly suitable for optimising the exchange within the company and making it more authentic.
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When it makes sense to think about a logo change and what advantages or disadvantages a re-design can bring for companies, you can find out in our blog post.Read More
What distinguishes a normal beauty campaign from Dove’s campaigns? Good storytelling! We took a closer look at why this is so.Read More
Music is the language that everyone understands. Which songs, albums and soundtracks are particularly interesting in terms of storytelling?Read More
The golden M has always attracted us – whether abroad, after a party, or at rest stops. McDonalds has turned fast food into an emotionalized experience through storytelling. Read More
If you want to find and retain employees, you can’t avoid New Work. Storytelling helps to define the right path for companies.Read More
The metaverse is taking over the world and can bring users and companies together in a revolutionary way. Find out here why companies should seize this opportunity and how they can convince with storytelling in the metaverse.Read More
The podcast hype has now also arrived in employer branding. In recruiting, audio storytelling can ensure new talent and satisfied employees.Read More
How is brand storytelling for companies in 2022 different from 2016?Read More
Spanx and Airbnb have become legendary brands thanks in part to successful CEO storytelling.Read More
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