Influencer relations put to the test – a comparison with private and normal relationships and what companys can learn from it.
From Mamma Mia to We Will Rock You – Since the age of sixteen, Walesca Chloé Lauren Frank has jumped from role to role, from identity to identity. But the biggest and most important story took place far away from the spotlight.
What distinguishes a hobby blogger from a successful Influencer? Who wants to earn money with his followers, has some rules to consider.
Storytelling in E-Commerce – Many onlineshops already bet on it. We have looked at the most exciting stories.
How does the habitual world of your heroes look like? How should their new world look like at the end of the journey? Storytelling for brand development along the hero’s journey
What are the factors that make an applicant want to work? Nora Feist highlights three examples of good employer branding with storytelling.
Advice, feedback and strategy have a greater impact on employees through storytelling for executives.
As classic advertising failed, LEGO took on the storytelling approach and thus made its comeback.