What points do companies need to pay attention to when recruiting future female employees? These 5 questions help to implement female employer branding with storytelling.
Especially in times of crisis, companies are increasingly joining forces to form brand collaborations in order to stand up for a common cause.
Storytelling turns e-commerce into a dating portal – the best customer relationships result from the most beautiful stories. Ideal conditions for daydreams to come true.
PR and Content Marketing would be nothing without the power of words. That’s reason enough to take a closer look at copywriting.
Stories have always given me courage and strength, orientation and advice. But art, Netflix and gaming had hardly any stories in store at the time that could be meaningfully applied to the pandemic.
Financial figures provide the common thread for a narrative that engages shareholders and internal stakeholders alike. This is precisely one of the new tasks of a CFO: financial storytelling.
Have you defined corporate values and actually lived them in your team? Then talk about them! Carla Gabriel shows how employees can become protagonists, how stories can be told authentically, and how former team members can carry the values out into the world.
Employees want to reconcile their values with their work. Therefore, companies should respond to the needs and wishes of employees.
Change management in companies often triggers resistance. With storytelling, employees can be involved in the process and fears can be removed.
Every company can and should ask itself what distinguishes its brand from others. An essential idea for this is the values that are defined in an organization. Today, we’ll show you why this is an ongoing process and what role the various stages of your own hero’s journey play in this.