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The Brand Storytelling Blog

We love to tell new stories. Here, we share our insights into the topics storytelling, PR, content marketing, employer branding, and leadership.

Pressing Forward: Storytelling at Hilti Group

Felix Reichstein is a storyteller at the Hilti Group in Liechtenstein and shows how he uses storytelling to rid the construction industry of dust.Read More

A Home away from home: Storytelling à la Airbnb

Airbnb is the world’s leading online platform for private holiday accommodations. On August 11, the San Francisco-based company celebrated its tenth birthday. In this blog entry we’ll tell you how the three founders made it from an air mattress rental company selling out of their own home to a $10 billion company with the help of storytelling:Read More

10 content inspirations for storytelling on Instagram

Instagram has created many new approaches to storytelling in images in recent years. Here are some examples of successful brands that can inspire you to captivate your audience with visual storytelling:Read More

How to Find Your Brand Voice

On social media, millions of companies talk to their customers in one way or another. For brands, this means shaping their mentor archetypes into a unique character and giving them their own voice.Read More

Not Like This: Customer Inquiries from Hell

Over the years we have received more than 1,000 client inquiries. While 99 percent of these e-mails were quite normal, friendly and respectful, there were also a few gems particularly bizarre or bold. We’ve listed the best-of for you here. Only slightly modified for spelling or anonymization, otherwise in the original wording. Enjoy!Read More

How to Produce an Image Video: Checklist for the Production Schedule

The production schedule differs from the script in that it is about listing the settings and scenes effectively and sensibly. In this way, a frequent change of location can take place in the script. However, the shooting should be planned in such a way that all scenes at one location are filmed in one go.Read More

The 6 biggest PR learnings of the Mashies

PR, storytelling, social media, content marketing, employer branding: the team looks back on years of PR experience and shares the most important learningsRead More

Successful PR? This is how Industry Professionals Measure the Output of Press Relations

Many decision-makers ask themselves, how can PR be measured? In this blog post Tommy explains which tools PR professionals should rely on.Read More

2017: Our Year in Review

A year of hundreds of brand stories and PR achievements is coming to an end. But also behind the scenes it has always been exciting. Our year in review 2017.Read More

7 Tips on how to Become a Top 10 Company in the kununu-Ranking

Useful tips for companies if they want to be visible in the kununu ranking as an attractive employer in terms of employer branding.Read More

Summer Flirt or True Love – Influencer Relations Put to the Test

Influencer relations put to the test – a comparison with private and normal relationships and what companys can learn from it.Read More

Keep It Real: The Brand Book as a Gain for Companies

Knowledge of the company’s values and goals strengthens the identification of employees and the sense of belonging to the company. A brand book helps all those involved to visualize these values and goals.Read More

Check, One, Two: How Companies Find the Right Stage for Their Presentation

From the right audience to storytelling charm: Our Mashie Mira reveals how to find the right speaker opportunities for your company.Read More

Storytelling Close-Up: A Musical Actress in Search of Her Best Role

From Mamma Mia to We Will Rock You – Since the age of sixteen, Walesca Chloé Lauren Frank has jumped from role to role, from identity to identity. But the biggest and most important story took place far away from the spotlight.Read More