The Brand Storytelling Blog

We love to tell new stories. Here, we share our insights into the topics storytelling, PR, content marketing, employer branding, and leadership.

The Barbie Hero’s Journey: From Unrealistic Cliché to Inspiring Role Model

Barbie’s hero’s journey shows an amazing transformation from a clichéd doll to a role model for young girls.Read More

Storytelling Close-Up EDEKA: Emotions as a success factor

The power of emotional stories. We highlight EDEKA and their successful marketing campaigns with masterpiece status in storytelling and killer claims.Read More

Thank you for storytelling of the best kind: Warner Brothers makes 100 years of history

In keeping with the Warner Brothers’ 100th anniversary, we’re looking at the storytelling of their classic films. Read More

Fashion Storytelling – How fashion brands catch us with their stories

It seems almost to be a “match made in heaven”: Fashion and brand storytelling. In this blog post, we highlight two particularly successful best practice companies and give tips on how fashion storytelling can be used best.Read More

The Disney*Pixar Hero’s Journey: To Infinity and Beyond

Disney*Pixar is considered one of the most successful animation studios of all time. But what about the company’s own hero’s journey?Read More

8 tips for good storytelling in internal communication

Well-functioning internal communication forms the basis for corporate success and a motivated team. Storytelling is particularly suitable for optimising the exchange within the company and making it more authentic.
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Logo change, yes or no? What we can learn from Airbnb, Lacoste & Co.

When it makes sense to think about a logo change and what advantages or disadvantages a re-design can bring for companies, you can find out in our blog post.Read More

Storytelling Close-Up Dove: The tireless commitment to true beauty

What distinguishes a normal beauty campaign from Dove’s campaigns? Good storytelling! We took a closer look at why this is so.Read More

Storytelling in music: hitting the right notes

Music is the language that everyone understands. Which songs, albums and soundtracks are particularly interesting in terms of storytelling?Read More

Storytelling Close-up McDonald’s: How a company connects cultures, humans and families

The golden M has always attracted us – whether abroad, after a party, or at rest stops. McDonalds has turned fast food into an emotionalized experience through storytelling. Read More

Next stop: New Work! Roadmap for New Work with Storytelling

If you want to find and retain employees, you can’t avoid New Work. Storytelling helps to define the right path for companies.Read More

Storytelling in the Metaverse: What companies need to understand now

The metaverse is taking over the world and can bring users and companies together in a revolutionary way. Find out here why companies should seize this opportunity and how they can convince with storytelling in the metaverse.Read More

Listening to Corporate Stories: Audio Storytelling in Recruiting

The podcast hype has now also arrived in employer branding. In recruiting, audio storytelling can ensure new talent and satisfied employees.Read More

Brand Storytelling in 2022

How is brand storytelling for companies in 2022 different from 2016?Read More

Limelight to Backstage: 4 Levels of CEO Storytelling

Spanx and Airbnb have become legendary brands thanks in part to successful CEO storytelling.Read More