The production schedule differs from the script in that it is about listing the settings and scenes effectively and sensibly. In this way, a frequent change of location can take place in the script. However, the shooting should be planned in such a way that all scenes at one location are filmed in one go.Read More
A year of hundreds of brand stories and PR achievements is coming to an end. But also behind the scenes it has always been exciting. Our year in review 2017.Read More
Useful tips for companies if they want to be visible in the kununu ranking as an attractive employer in terms of employer branding.Read More
Influencer relations put to the test – a comparison with private and normal relationships and what companys can learn from it.Read More
Knowledge of the company’s values and goals strengthens the identification of employees and the sense of belonging to the company. A brand book helps all those involved to visualize these values and goals.Read More
From the right audience to storytelling charm: Our Mashie Mira reveals how to find the right speaker opportunities for your company.Read More
From Mamma Mia to We Will Rock You – Since the age of sixteen, Walesca Chloé Lauren Frank has jumped from role to role, from identity to identity. But the biggest and most important story took place far away from the spotlight.Read More
Wanderlust is a fundamental part of the Mashup DNA: Miriam commutes regularly between Berlin and Cape Town and Nora has already been on two world trips. So both do understand, if their employees experience the wanderlust-nostalgia or are overwhelmed by Berlin’s gray blanket in winter times. Since they know that traveling and work life do not contradict each other, they even encourage us to leave the country and work remotely. Read More
What distinguishes a hobby blogger from a successful Influencer? Who wants to earn money with his followers, has some rules to consider.Read More
How do I plan a good story? Here are four digital storytelling tools that help you prepare and plan your unique plot.Read More
Influencer marketing is no longer a thing of the past. Whether Facebook, Instagram or YouTube – the cooperation opportunities for companies are endless.Read More
Storytelling in E-Commerce – Many onlineshops already bet on it. We have looked at the most exciting stories.Read More
How does the habitual world of your heroes look like? How should their new world look like at the end of the journey? Storytelling for brand development along the hero’s journeyRead More
What are the factors that make an applicant want to work? Nora Feist highlights three examples of good employer branding with storytelling.Read More
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