What distinguishes a normal beauty campaign from Dove’s campaigns? Good storytelling! We took a closer look at why this is so.
The golden M has always attracted us – whether abroad, after a party, or at rest stops. McDonalds has turned fast food into an emotionalized experience through storytelling.
If you want to find and retain employees, you can’t avoid New Work. Storytelling helps to define the right path for companies.
The metaverse is taking over the world and can bring users and companies together in a revolutionary way. Find out here why companies should seize this opportunity and how they can convince with storytelling in the metaverse.
The podcast hype has now also arrived in employer branding. In recruiting, audio storytelling can ensure new talent and satisfied employees.
Spanx and Airbnb have become legendary brands thanks in part to successful CEO storytelling.
It is not only the shortage of skilled workers that is forcing companies to rethink recruiting. Which meaningful employer branding measures should companies therefore better maintain or take now in the “new normal” in order to remain competitive?
IKEA is not just a Swedish furniture store, but has rather established itself as a brand in the collective memory. The company achieved its cult status thanks to unbeatable low prices, a unique sales concept and the power of storytelling.
What points do companies need to pay attention to when recruiting future female employees? These 5 questions help to implement female employer branding with storytelling.
Especially in times of crisis, companies are increasingly joining forces to form brand collaborations in order to stand up for a common cause.
Storytelling turns e-commerce into a dating portal – the best customer relationships result from the most beautiful stories. Ideal conditions for daydreams to come true.
PR and Content Marketing would be nothing without the power of words. That’s reason enough to take a closer look at copywriting.
Stories have always given me courage and strength, orientation and advice. But art, Netflix and gaming had hardly any stories in store at the time that could be meaningfully applied to the pandemic.