What makes CEO letters successful? When do employees and other interest groups feel they are being picked up? Which messages motivate and inspire the team?
Artificial Intelligence has not only arrived in everyday life. You also meet more and more robots as heroes in Brand Storytelling.
Slow Storytelling: In this fast-paced content environment, companies should put more energy and attentiveness into real substance.
Transmedia Storytelling enables customers to play an active role in campaigns. As protagonists, it’s up to them to give the story a happy ending.
A campfire is the key meeting point of people to tell their stories. Corporate Campfires are a special form of team building.
A new trend in journalism makes viewers to participants in the center of the action. VR is still in its infancy, but the potential is huge, as initial projects show.
Airbnb is the world’s leading online platform for private holiday accommodations. On August 11, the San Francisco-based company celebrated its tenth birthday. In this blog entry we’ll tell you how the three founders made it from an air mattress rental company selling out of their own home to a $10 billion company with the help of storytelling:
Over the years we have received more than 1,000 client inquiries. While 99 percent of these e-mails were quite normal, friendly and respectful, there were also a few gems particularly bizarre or bold. We’ve listed the best-of for you here. Only slightly modified for spelling or anonymization, otherwise in the original wording. Enjoy!
The production schedule differs from the script in that it is about listing the settings and scenes effectively and sensibly. In this way, a frequent change of location can take place in the script. However, the shooting should be planned in such a way that all scenes at one location are filmed in one go.
Many decision-makers ask themselves, how can PR be measured? In this blog post Tommy explains which tools PR professionals should rely on.