What makes CEO letters successful? When do employees and other interest groups feel they are being picked up? Which messages motivate and inspire the team?Read More
Rational shopping? Wrong! The human brain acts associatively, interpretively and selectively. The Limbic® Map provides a model to explain consumer behavior. Read More
Artificial Intelligence has not only arrived in everyday life. You also meet more and more robots as heroes in Brand Storytelling.Read More
Slow Storytelling: In this fast-paced content environment, companies should put more energy and attentiveness into real substance.Read More
Transmedia Storytelling enables customers to play an active role in campaigns. As protagonists, it’s up to them to give the story a happy ending.Read More
A campfire is the key meeting point of people to tell their stories. Corporate Campfires are a special form of team building.Read More
A new trend in journalism makes viewers to participants in the center of the action. VR is still in its infancy, but the potential is huge, as initial projects show.Read More
Felix Reichstein is a storyteller at the Hilti Group in Liechtenstein and shows how he uses storytelling to rid the construction industry of dust.Read More
Airbnb is the world’s leading online platform for private holiday accommodations. On August 11, the San Francisco-based company celebrated its tenth birthday. In this blog entry we’ll tell you how the three founders made it from an air mattress rental company selling out of their own home to a $10 billion company with the help of storytelling:Read More
Instagram has created many new approaches to storytelling in images in recent years. Here are some examples of successful brands that can inspire you to captivate your audience with visual storytelling:Read More
Plötzlich hieß es überall in Berlin: #taketheexit. Mit einer polarisierenden Kampagne versucht Metronom, IT-Fachkräfte für das Unternehmen zu finden. Großartig oder misslungen? Wie wir die Recruiting-Maßnahme bewerten, zeigt der Kampagnen-Check.Read More
On social media, millions of companies talk to their customers in one way or another. For brands, this means shaping their mentor archetypes into a unique character and giving them their own voice.Read More
Over the years we have received more than 1,000 client inquiries. While 99 percent of these e-mails were quite normal, friendly and respectful, there were also a few gems particularly bizarre or bold. We’ve listed the best-of for you here. Only slightly modified for spelling or anonymization, otherwise in the original wording. Enjoy!Read More
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