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The Brand Storytelling Blog

We love to tell new stories. Here, we share our insights into the topics storytelling, PR, content marketing, employer branding, and leadership.

2017: Our Year in Review

A year of hundreds of brand stories and PR achievements is coming to an end. But also behind the scenes it has always been exciting. Our year in review 2017.Read More

Summer Flirt or True Love – Influencer Relations Put to the Test

Influencer relations put to the test – a comparison with private and normal relationships and what companys can learn from it.Read More

Keep It Real: The Brand Book as a Gain for Companies

Knowledge of the company’s values and goals strengthens the identification of employees and the sense of belonging to the company. A brand book helps all those involved to visualize these values and goals.Read More

Check, One, Two: How Companies Find the Right Stage for Their Presentation

From the right audience to storytelling charm: Our Mashie Mira reveals how to find the right speaker opportunities for your company.Read More

Storytelling Close-Up: A Musical Actress in Search of Her Best Role

From Mamma Mia to We Will Rock You – Since the age of sixteen, Walesca Chloé Lauren Frank has jumped from role to role, from identity to identity. But the biggest and most important story took place far away from the spotlight.Read More

Successful Cooperation: Do’s and Dont’s for Influencers

What distinguishes a hobby blogger from a successful Influencer? Who wants to earn money with his followers, has some rules to consider.Read More

Digital Storytelling Tools: The Key to Successful Story Planning

How do I plan a good story? Here are four digital storytelling tools that help you prepare and plan your unique plot.Read More

Using the Power of Social Media Stars to Your Advantage: The Basics of Influencer Marketing

Influencer marketing is no longer a thing of the past. Whether Facebook, Instagram or YouTube – the cooperation opportunities for companies are endless.Read More

A Plastic Flute for 60 Euros: Successful E-Commerce with Storytelling

Storytelling in E-Commerce – Many onlineshops already bet on it. We have looked at the most exciting stories.Read More

Old vs. New World – Creating Inspiring Brands With Storytelling

How does the habitual world of your heroes look like? How should their new world look like at the end of the journey? Storytelling for brand development along the hero’s journeyRead More

Spread the Love: Employer Branding with Storytelling

What are the factors that make an applicant want to work? Nora Feist highlights three examples of good employer branding with storytelling.Read More

How to become a Speech Pro in ten GIFs:

Your lecture should be attached in minds and and capture your audiende. We have some tips for a successful presentation.Read More

Storytelling in Annual Reports

Annual reports are much about facts and figures, but can be made more entertaining with storytelling.Read More

Values, Vision and Motivation: Storytelling for Executives

Advice, feedback and strategy have a greater impact on employees through storytelling for executives.Read More