Listen into the heart of your organization and turn real stories into an authentic employer brand
- Corporate Campfires – inspiring insights into the values and culture of your brand with storylistening
- Strategy – unique employer value proposition based on your team’s success stories
- Storytelling – captivating content that lasts for talent recruiting and retention
- Consulting – always on the pulse of new work initiatives, diversity & inclusion
Employer Branding Funnel
- Awareness: Reach (press, social media, ads, posters, events)
- Consideration: Engagements (profile, website, job posting, follow, sign-up)
- Interest: Time spent consuming content (stories, job posting, website, video, newsletter)
- Action: Applications (incl. sources)
- Match: Interviews and hired personnel
- Retention: employee loyalty, affiliation, satisfaction
- Reputation: kununu / Glassdoor ratings, corporate influencers
"Mashup helped us figure out our company values and bring them to life. It involved and listened to our employees and they were very enthusiastic. Plus, not only did definitions of our values emerge but also stories from our employees for the new website."
"By examining the portrayal of women and men on career websites, the team from Mashup Communications shows a good sense for relevant topics in corporate communications. Stereotypes have had their day and don't belong on the website if you want to live and also show diversity in companies."
"Mashup helped us figure out our company values and bring them to life. It involved and listened to our employees and they were very enthusiastic. Plus, not only did definitions of our values emerge but also stories from our employees for the new website."
"By examining the portrayal of women and men on career websites, the team from Mashup Communications shows a good sense for relevant topics in corporate communications. Stereotypes have had their day and don't belong on the website if you want to live and also show diversity in companies."
Success Stories
Our Employer Branding Portfolio
- Corporate Campfires: Collecting employee stories and showing appreciation
- Diversity & inclusion in employer branding
- Establishing corporate culture and communicating values
- New work consulting
- Employer branding with kununu, LinkedIn & Xing
- Storytelling in onboarding
- Storytelling for leadership and in presentations
- Change management
- Storytelling in internal communication
Your Agency for Employer Branding with Storytelling
If you want to turn your team into real brand followers and attract interesting talent, you should do without fancy advertising slogans and glossy models. On their careers pages, companies are better off talking about their values and the people behind everything. Authentic, approachable and therefore attractive brands are rewarded with loyal employees and exciting applications. Storytelling is the tool for finding the right anecdotes and telling them credibly. Where and how companies tell their employee and background stories is a transmedial quest. A central career site as a point of contact brings together all digital and analog strands. Sophisticated content marketing ensures increased visibility. For us as an agency, employer branding means communicating values, creating identification and putting the real heroes, the employees, in the spotlight. We help companies to position themselves as an employer brand and build a suitable story world.
The Right Agency for You
Founded in 2009, as an agency for PR, social media and employer branding, we also share our many years of experience from the world of digital companies with rethinkers from traditional industries.
A well thought-out model from AWARENESS ("I have heard of company XY") to CONSIDERATION, INTEREST, ACTION, MATCH, RETENTION and REPUTATION ("I am speaking out in favor of company XY").
Employer branding does not end with recruiting. We also advise and offer services relating to retention, i.e. keeping and retaining employees in the company.
Employees are the most important heroes and at the same time the best storytellers when it comes to painting an authentic and attractive picture as an employer.
