The company anniversary is an important occasion for companies to revive important milestones of the past years. However, many companies shy away from the great effort involved in such an event in advance: processes have to be coordinated and service providers contacted. Planning an event takes a lot of time, money and nerves. But it can also bring great opportunities and new impulses: Previous values and priorities can be reconsidered and there is even the chance for a complete reorientation. Whether it’s the company’s 5th or 150th anniversary, it’s an ideal time to pause and reflect on where you’ve come from and where you’re heading. Skillful and creative storytelling can make the celebration day an emotional highlight for all employees, customers and even outsiders.
We are going to show five impressive examples of companies that let us participate in their personal hero’s journey with skillful storytelling for their anniversary.
MyMuesli – A book for the jubilee
“Do!” is the motto of the three MyMuesli founders. For their tenth birthday, they therefore spared neither expense nor effort and published a book of the same name in which they have written down their story of the last few years. In addition to helpful tips for aspiring founders, they have one wish above all: more dreams should come true. Writing an entire book on the anniversary is certainly a challenge, but above all a sustainable way to celebrate one’s own successes.
Nikon – A website for the last 100 years
Nikon shows us how the anniversary can be celebrated digitally: just in time for its 100th birthday, the company launched a website that offers special jubilee content. In addition to the company history, the history of technology and a birthday film, those interested can also find special products. On top of that, the Nikon logo appears in new splendour. The site invites visitors to dive into a century of camera technology. Viewers embark on an entertaining journey into the world of light. They can find themselves between new technology and the world record for the largest human image taken by a camera.