The Brand Storytelling Magazine - Mashup Communications

Current Highlights

Featured

Making AI Easy to Understand: How Storytelling Builds Trust

Redaktion Mashup Communications

12 October 2026

Making AI Easy to Understand: How Storytelling Builds Trust

Featured

Awareness, Trust, Reputation: What PR Can and Cannot Achieve

Redaktion Mashup Communications

6 October 2026

Awareness, Trust, Reputation: What PR Can and Cannot Achieve

Featured

It’s a match: This is why PR agencies should not neglect storytelling

Redaktion Mashup Communications

17 September 2026

It’s a match: This is why PR agencies should not neglect storytelling

Featured

60 Years of The North Face: 5 Storytelling Lessons from an Outdoor Icon

Nora Feist

16 September 2026

60 Years of The North Face: 5 Storytelling Lessons from an Outdoor Icon

Featured

What Does The AI Debate Tell Us About Creativity In Storytelling?

Gregor Krüger-Pammin

3 September 2026

What Does The AI Debate Tell Us About Creativity In Storytelling?

Featured

Effective Communication When Delivering Bad News: How Clarity and Empathy Build Trust

Nora Feist

27 August 2026

Effective Communication When Delivering Bad News: How Clarity and Empathy Build Trust

Brand Close-ups

How do brands use the power of stories? We take the close-up!

Brands

10 Years of Instagram Stories: From the Perfect Feed to the 24-Hour Story

Katrin Lenz

2 October 2026

10 Years of Instagram Stories: From the Perfect Feed to the 24-Hour Story

Brands

Nora Feist

16 September 2026

60 Years of The North Face: 5 Storytelling Lessons from an Outdoor Icon

Brands

Montblanc’s Hero’s Journey: 120 Years at the Summit

Nora Feist

19 August 2026

Montblanc’s Hero’s Journey: 120 Years at the Summit

Storytelling Tools

Tips and advice for you from our experts

Redaktion Mashup Communications

12 October 2026

Making AI Easy to Understand: How Storytelling Builds Trust

Communications – PR, Social Media, Content

Redaktion Mashup Communications

6 October 2026

Awareness, Trust, Reputation: What PR Can and Cannot Achieve

Brands

Katrin Lenz

2 October 2026

Blog

Current Highlights

Making AI Easy to Understand: How Storytelling Builds Trust

Awareness, Trust, Reputation: What PR Can and Cannot Achieve

It’s a match: This is why PR agencies should not neglect storytelling

60 Years of The North Face: 5 Storytelling Lessons from an Outdoor Icon

What Does The AI Debate Tell Us About Creativity In Storytelling?

Effective Communication When Delivering Bad News: How Clarity and Empathy Build Trust

Brand Close-ups

10 Years of Instagram Stories: From the Perfect Feed to the 24-Hour Story

60 Years of The North Face: 5 Storytelling Lessons from an Outdoor Icon

Montblanc’s Hero’s Journey: 120 Years at the Summit

Storytelling Tools

Making AI Easy to Understand: How Storytelling Builds Trust

Awareness, Trust, Reputation: What PR Can and Cannot Achieve

10 Years of Instagram Stories: From the Perfect Feed to the 24-Hour Story

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