Artificial intelligence is changing the way we create content – faster, more data-driven, but also more creative than ever before. In this workshop, we combine strategic storytelling for social media with the power of AI tools. Together, we develop formats, texts, and ideas that showcase your brand on LinkedIn, Instagram, and other platforms – with clear added value and real recognition potential.
Key topics
- Social media storytelling basics: brand voice, hook, and dramaturgy
- Short ChatGPT tutorial
- Content creation with AI tools: from image idea to prompt
- Successful storytelling patterns thanks to AI: series formats & community hooks
- Ethics & authenticity in AI content
What we offer
- Customized seminars tailored to your needs
- Knowledge transfer in theory and practice
- Individually tailored training concept
- Certificate of participation upon request
- If required, we can provide additional individual training for employees
Whether it’s a reel, carousel, or LinkedIn post, good content follows a dramatic structure. We provide practical guidance on how storytelling works for every platform and how AI supports this structure. How do you turn a dry product feature into a viral post? Together, we develop prompts that provide headlines, captions, and ideas for visuals and story formats. AI also helps identify consistent formats and recurring narrative patterns that your community will love. From mini-series to memes with attitude, we show you how to use the GPT writer. Finally, we address the question: How does your content remain credible when a machine is writing it? Together with you, we discuss how to use AI on social media.
The workshop “Social Media Storytelling with AI” is aimed at social media managers, content creators, communications managers, and anyone who wants to use AI tools to produce content more efficiently and creatively. Participants will be provided with valuable GPT tools and AI programs. All participants will gain insight into storytelling and content marketing and will work together to develop initial topics and formats using AI.
