Why do companies need GEO, Generative Engine Optimization?
Digital search has changed – is your company ready?
We used to ask Google, but now AI answers us directly: ChatGPT, Perplexity & Co. determine which information is relevant and who is recommended. Classic SEO is no longer enough. With GEO or Generative Engine Optimization, you can ensure that your company is not only found, but actively recommended by AI. As a partner, the first choice when making a purchase decision, or even as an attractive employer for potential talent.
Why is GEO so important?
- Generative search is replacing traditional search results: Users hardly ever click on links anymore. They rely on AI responses.
- AI training data determines visibility: Only those who are present in the right sources will appear in the prompts.
- Trust beats advertising: Large language models evaluate relevance, credibility, and expert status.
Why PR & storytelling are the key to GEO success
- External facts: AI loves trustworthy sources.
- Mentions in the media, interviews, podcasts, industry portals, or blog articles signal relevance. A strong PR strategy gets your brand into precisely these channels. Authentic storytelling makes your knowledge publicly accessible.
How we support you:
Mashup Communications brings your stories to where AI finds them:
- Compelling PR work for relevant media placements
- Building owned media and thought leadership: blog, LinkedIn, FAQs, white papers, etc.
- Editing clear, easy-to-understand content
- Creating and publishing your success stories, case studies, and more
