The whole is greater than the sum of its parts – this philosophy is the basis of our agency name and determines our attitude toward partnership, creativity, and communication. We stick to this principle even when a new part comes into play. Artificial intelligence is revolutionizing and challenging both our industry and that of our clients. Human and machine – how do we deal with this mashup?
Good AI output starts with good input. This requires understanding, curiosity, and practice. We follow new developments, test methods, train our team regularly, and continuously exchange best practices. The fine-tuning of each output remains human—for nuances, subtleties, and real stories. This ensures that AI speaks our language, not the other way around.
Whether gender bias, cultural distortions, or hallucinations: we are aware of the weaknesses of generative AI. That is why we always thoroughly review content, pay attention to diverse perspectives, and take responsibility for every word we publish.
We communicate openly when AI plays a role in our processes – and respect when its use is not desired. We do not process sensitive data automatically or without clear consent. Clients, partners, and the media know what they can rely on: a collaboration that remains transparent and trustworthy.
Creativity begins where familiar patterns are reimagined: in an open space for new ideas, stories, and perspectives. We use AI as a tool for inspiration, not as a guide. Our thinking remains flexible, curious, and forward-looking.
We use AI in a targeted way to simplify processes, such as onboarding, research, and routine tasks. However, it does not replace team spirit or project understanding. We maintain an overview and ensure that context, communication, and responsibility retain an empathetic soul. This creates space for better collaboration.
