How is brand storytelling for companies in 2022 different from 2016?Read More
Spanx and Airbnb have become legendary brands thanks in part to successful CEO storytelling.Read More
Especially in times of crisis, companies are increasingly joining forces to form brand collaborations in order to stand up for a common cause.Read More
Financial figures provide the common thread for a narrative that engages shareholders and internal stakeholders alike. This is precisely one of the new tasks of a CFO: financial storytelling.Read More
In content marketing, it pays for companies to explore all digital content formats to find the best combination and unique content.Read More
Slow Storytelling: In this fast-paced content environment, companies should put more energy and attentiveness into real substance.Read More
On social media, millions of companies talk to their customers in one way or another. For brands, this means shaping their mentor archetypes into a unique character and giving them their own voice.Read More
Over the years we have received more than 1,000 client inquiries. While 99 percent of these e-mails were quite normal, friendly and respectful, there were also a few gems particularly bizarre or bold. We’ve listed the best-of for you here. Only slightly modified for spelling or anonymization, otherwise in the original wording. Enjoy!Read More
The boundaries between marketing, PR, employer branding, etc. are increasingly disappearing thanks to storytelling and content strategy. A new approach: the brand newsroom.Read More
A year of hundreds of brand stories and PR achievements is coming to an end. But also behind the scenes it has always been exciting. Our year in review 2017.Read More
How does the habitual world of your heroes look like? How should their new world look like at the end of the journey? Storytelling for brand development along the hero’s journeyRead More
Visual storytelling is not only for artistically inclined virtuosos. With just a few tricks, everyone can accompany their texts, presentations and meetings with the appropriate pictures.Read More
For the World Storytelling Day we share our personal memories of the greatest storytellers of our time.Read More
In der Pflegebranche herrscht Personal-Notstand. Das Kinderspital Zürich will mit seiner Kampagne “Kispi Spirit” Abhilfe schaffen. Unser Fazit.Read More
Numbers and statistics can also tell stories. For storytelling to succeed with data, there are some principles to consider.Read More
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