Spanx and Airbnb have become legendary brands thanks in part to successful CEO storytelling.
Especially in times of crisis, companies are increasingly joining forces to form brand collaborations in order to stand up for a common cause.
Financial figures provide the common thread for a narrative that engages shareholders and internal stakeholders alike. This is precisely one of the new tasks of a CFO: financial storytelling.
Slow Storytelling: In this fast-paced content environment, companies should put more energy and attentiveness into real substance.
Over the years we have received more than 1,000 client inquiries. While 99 percent of these e-mails were quite normal, friendly and respectful, there were also a few gems particularly bizarre or bold. We’ve listed the best-of for you here. Only slightly modified for spelling or anonymization, otherwise in the original wording. Enjoy!
The boundaries between marketing, PR, employer branding, etc. are increasingly disappearing thanks to storytelling and content strategy. A new approach: the brand newsroom.
How does the habitual world of your heroes look like? How should their new world look like at the end of the journey? Storytelling for brand development along the hero’s journey
For the World Storytelling Day we share our personal memories of the greatest storytellers of our time.