Skip to content
English Flag
Contact Us

Current Highlights

Featured More Than Just Public Relations: How Companies and PR Agencies Work Together Successfully
Redaktion Mashup Communications

Redaktion Mashup Communications

16 October 2026

More Than Just Public Relations: How Companies and PR Agencies Work Together Successfully
Read More
Featured Making AI Easy to Understand: How Storytelling Builds Trust
Redaktion Mashup Communications

Redaktion Mashup Communications

12 October 2026

Making AI Easy to Understand: How Storytelling Builds Trust
Read More
Featured Awareness, Trust, Reputation: What PR Can and Cannot Achieve
Redaktion Mashup Communications

Redaktion Mashup Communications

6 October 2026

Awareness, Trust, Reputation: What PR Can and Cannot Achieve
Read More
Featured It’s a match: This is why PR agencies should not neglect storytelling
Redaktion Mashup Communications

Redaktion Mashup Communications

17 September 2026

It’s a match: This is why PR agencies should not neglect storytelling
Read More
Featured 60 Years of The North Face: 5 Storytelling Lessons from an Outdoor Icon
Nora Feist

Nora Feist

16 September 2026

60 Years of The North Face: 5 Storytelling Lessons from an Outdoor Icon
Read More
Featured What Does The AI Debate Tell Us About Creativity In Storytelling?
Gregor Krüger-Pammin

Gregor Krüger-Pammin

3 September 2026

What Does The AI Debate Tell Us About Creativity In Storytelling?
Read More

Brand Close-ups

How do brands use the power of stories? We take the close-up!

Brands 10 Years of Instagram Stories: From the Perfect Feed to the 24-Hour Story
Katrin Lenz

Katrin Lenz

2 October 2026

10 Years of Instagram Stories: From the Perfect Feed to the 24-Hour Story
Read More
Brands 60 Years of The North Face: 5 Storytelling Lessons from an Outdoor Icon
Nora Feist

Nora Feist

16 September 2026

60 Years of The North Face: 5 Storytelling Lessons from an Outdoor Icon
Read More
Brands Montblanc’s Hero’s Journey: 120 Years at the Summit
Nora Feist

Nora Feist

19 August 2026

Montblanc’s Hero’s Journey: 120 Years at the Summit
Read More
more stories

Storytelling Tools

Tips and advice for you from our experts

Communications – PR, Social Media, Content The Business of Outrage: Why Brands Deliberately Push Our Buttons with Ragebait
Victoria Weber

Victoria Weber

27 October 2026

The Business of Outrage: Why Brands Deliberately Push Our Buttons with Ragebait
Read More
Communications – PR, Social Media, Content More Than Just Public Relations: How Companies and PR Agencies Work Together Successfully
Redaktion Mashup Communications

Redaktion Mashup Communications

16 October 2026

More Than Just Public Relations: How Companies and PR Agencies Work Together Successfully
Read More
Communications – PR, Social Media, Content Social Media Storytelling in Football: From Netflix Productions to Street Football Trends
Linus Burkel

Linus Burkel

13 October 2026

Social Media Storytelling in Football: From Netflix Productions to Street Football Trends
Read More
more stories