Many decision-makers ask themselves, how can PR be measured? In this blog post Tommy explains which tools PR professionals should rely on.
Useful tips for companies if they want to be visible in the kununu ranking as an attractive employer in terms of employer branding.
Influencer relations put to the test – a comparison with private and normal relationships and what companys can learn from it.
Knowledge of the company’s values and goals strengthens the identification of employees and the sense of belonging to the company. A brand book helps all those involved to visualize these values and goals.
From the right audience to storytelling charm: Our Mashie Mira reveals how to find the right speaker opportunities for your company.
From Mamma Mia to We Will Rock You – Since the age of sixteen, Walesca Chloé Lauren Frank has jumped from role to role, from identity to identity. But the biggest and most important story took place far away from the spotlight.
Wanderlust is a fundamental part of the Mashup DNA: Miriam commutes regularly between Berlin and Cape Town and Nora has already been on two world trips. So both do understand, if their employees experience the wanderlust-nostalgia or are overwhelmed by Berlin’s gray blanket in winter times. Since they know that traveling and work life do not contradict each other, they even encourage us to leave the country and work remotely.
What distinguishes a hobby blogger from a successful Influencer? Who wants to earn money with his followers, has some rules to consider.
Storytelling in E-Commerce – Many onlineshops already bet on it. We have looked at the most exciting stories.
How does the habitual world of your heroes look like? How should their new world look like at the end of the journey? Storytelling for brand development along the hero’s journey