Skip to content
English Flag
Contact Us

Current Highlights

Featured Don’t Forget The Human Touch: AI in employer branding
Julia Beyer

Julia Beyer

13 August 2025

Don’t Forget The Human Touch: AI in employer branding
Read More
Featured AI in Pharmacy: What ethical Challenges do Companies need to address now?
Manja Rehfeld

Manja Rehfeld

23 July 2025

AI in Pharmacy: What ethical Challenges do Companies need to address now?
Read More
Featured Stories that connect: Storytelling in negotiations
Nora Feist

Nora Feist

12 March 2025

Stories that connect: Storytelling in negotiations
Read More
Featured New opportunities for pharma: inclusion and diversity
Nora Feist

Nora Feist

7 March 2025

New opportunities for pharma: inclusion and diversity
Read More
Featured Storytelling for FemTech: between technology and real connection
Redaktion Mashup Communications

Redaktion Mashup Communications

4 March 2025

Storytelling for FemTech: between technology and real connection
Read More
Featured Storytelling for corporate social media channels: 5 do’s and don’ts for companies on social networks
Jennifer Nürnberger

Jennifer Nürnberger

11 February 2025

Storytelling for corporate social media channels: 5 do’s and don’ts for companies on social networks
Read More

Brand Close-ups

How do brands use the power of stories? We take the close-up!

AI From emotionless to heartwarming – brand storytelling campaigns with AI
Nora Feist

Nora Feist

27 May 2025

From emotionless to heartwarming – brand storytelling campaigns with AI
Read More
Brands The Hero’s Journey of BASF: 160 years of company history with ups and downs
Nora Feist

Nora Feist

14 April 2025

The Hero’s Journey of BASF: 160 years of company history with ups and downs
Read More
Brands From the Roots of PR to Michael Jackson: How Storytelling Shapes Legends – and Distorts Reality
Miriam Schwellnus

Miriam Schwellnus

8 April 2025

From the Roots of PR to Michael Jackson: How Storytelling Shapes Legends – and Distorts Reality
Read More
more stories

Storytelling Tools

Tips and advice for you from our experts

Campfire – Employer Branding Employer Branding 2025: How Insurers and Banks Attract Top Talent
Miriam Schwellnus

Miriam Schwellnus

26 August 2025

Employer Branding 2025: How Insurers and Banks Attract Top Talent
Read More
AI GEO: How to Make Your Content Visible in AI Searches
Miriam Schwellnus

Miriam Schwellnus

21 August 2025

GEO: How to Make Your Content Visible in AI Searches
Read More
AI Don’t Forget The Human Touch: AI in employer branding
Julia Beyer

Julia Beyer

13 August 2025

Don’t Forget The Human Touch: AI in employer branding
Read More
more stories