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Current Highlights

Featured B2B PR Done Right: Turning Strategy into ROI
Miriam Schwellnus

Miriam Schwellnus

24 February 2026

B2B PR Done Right: Turning Strategy into ROI
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Featured Confirmation Bias 2.0: When AI Becomes Your Echo Chamber
Laura-Marie Buchholz

Laura-Marie Buchholz

19 February 2026

Confirmation Bias 2.0: When AI Becomes Your Echo Chamber
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Featured Case Study Storytelling: Using Data Stories For Long-Term Success In Media Relations
Alexandra Reinig

Alexandra Reinig

16 February 2026

Case Study Storytelling: Using Data Stories For Long-Term Success In Media Relations
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Featured Beyond Expertise: The New Rules of LinkedIn Storytelling
Jennifer Nürnberger

Jennifer Nürnberger

3 February 2026

Beyond Expertise: The New Rules of LinkedIn Storytelling
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Featured From Glossy to Genuine: How TikTok Is Redefining Employer Branding
Linus Burkel

Linus Burkel

20 January 2026

From Glossy to Genuine: How TikTok Is Redefining Employer Branding
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Featured When AI Responds: The New Rules of Health Communication
Miriam Schwellnus

Miriam Schwellnus

2 December 2025

When AI Responds: The New Rules of Health Communication
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Brand Close-ups

How do brands use the power of stories? We take the close-up!

Brands Fielmann’s Hero’s Journey: From Local Optician to European Eyewear Giant
Laura-Marie Buchholz

Laura-Marie Buchholz

14 October 2025

Fielmann’s Hero’s Journey: From Local Optician to European Eyewear Giant
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Brands Storytelling for NGOs: Images that Move People
Redaktion Mashup Communications

Redaktion Mashup Communications

23 September 2025

Storytelling for NGOs: Images that Move People
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AI From emotionless to heartwarming – brand storytelling campaigns with AI
Nora Feist

Nora Feist

27 May 2025

From emotionless to heartwarming – brand storytelling campaigns with AI
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more stories

Storytelling Tools

Tips and advice for you from our experts

Campfire – Employer Branding The employer branding hero’s journey: The road to talent acquisition
Redaktion Mashup Communications

Redaktion Mashup Communications

26 February 2026

The employer branding hero’s journey: The road to talent acquisition
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Communications – PR, Social Media, Content B2B PR Done Right: Turning Strategy into ROI
Miriam Schwellnus

Miriam Schwellnus

24 February 2026

B2B PR Done Right: Turning Strategy into ROI
Read More
AI Confirmation Bias 2.0: When AI Becomes Your Echo Chamber
Laura-Marie Buchholz

Laura-Marie Buchholz

19 February 2026

Confirmation Bias 2.0: When AI Becomes Your Echo Chamber
Read More
more stories