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Current Highlights

Featured Stories that connect: Storytelling in negotiations
Nora Feist

Nora Feist

12 March 2025

Stories that connect: Storytelling in negotiations
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Featured New opportunities for pharma: inclusion and diversity
Nora Feist

Nora Feist

7 March 2025

New opportunities for pharma: inclusion and diversity
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Featured Storytelling for FemTech: between technology and real connection
Michaela Bönsch

Michaela Bönsch

4 March 2025

Storytelling for FemTech: between technology and real connection
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Featured Storytelling for corporate social media channels: 5 do’s and don’ts for companies on social networks
Jennifer Nürnberger

Jennifer Nürnberger

11 February 2025

Storytelling for corporate social media channels: 5 do’s and don’ts for companies on social networks
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Featured Stories that Lead: How Storytelling Turns the User Experience into an Emotional Experience
Redaktion Mashup Communications

Redaktion Mashup Communications

3 February 2025

Stories that Lead: How Storytelling Turns the User Experience into an Emotional Experience
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Featured 160 Years of Nokia: How Change Became a Superpower
Miriam Schwellnus

Miriam Schwellnus

7 January 2025

160 Years of Nokia: How Change Became a Superpower
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Brand Close-ups

How do brands use the power of stories? We take the close-up!

AI From emotionless to heartwarming – brand storytelling campaigns with AI
Nora Feist

Nora Feist

27 May 2025

From emotionless to heartwarming – brand storytelling campaigns with AI
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Brands The Hero’s Journey of BASF: 160 years of company history with ups and downs
Nora Feist

Nora Feist

14 April 2025

The Hero’s Journey of BASF: 160 years of company history with ups and downs
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Brands From the Roots of PR to Michael Jackson: How Storytelling Shapes Legends – and Distorts Reality
Miriam Schwellnus

Miriam Schwellnus

8 April 2025

From the Roots of PR to Michael Jackson: How Storytelling Shapes Legends – and Distorts Reality
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more stories

Storytelling Tools

Tips and advice for you from our experts

AI A bright future with AI – why PR needs science fiction now
Alexandra Reinig

Alexandra Reinig

3 July 2025

A bright future with AI – why PR needs science fiction now
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AI AI in SMEs: between future opportunity and communication task
Laurence Stroedter

Laurence Stroedter

25 June 2025

AI in SMEs: between future opportunity and communication task
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AI Digital icons: Are AI influencers revolutionising brand storytelling?
Jennifer Nürnberger

Jennifer Nürnberger

18 June 2025

Digital icons: Are AI influencers revolutionising brand storytelling?
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more stories