Darth Vaders guide to bring the crowd over to the dark side of the Force – How crowdinvesting would have brought the death star to success.
At Mashup Communications, we are digital natives, Internet-savvy, and always up to date, but at the same time still cherishing an analogue library.
At some point during your work in PR it is going to happen: a friend request from your client through social networks. What is the best way to react?
„We are the hottest!“ – How to knock founders off their perch with expectation management
5 things B2B companies can learn from B2C communications
Many businesses still rely on stressing their strengths when it comes to marketing. As an alternative the powerful tool of Storytelling may be used.