Accounting, customer reviews, real estate leasing or mobile POS systems, many business models today are not aimed at consumers, but other companies as clients. But how can they be made aware of these services? PR forms an often underestimated component of corporate communications. For example, through reports and guest contributions in suitable vertical media, expert knowledge from the company is carried to potential clients. Trade show appearances and panel discussions also provide an effective opportunity to profile founders, CEOs or managers as experts in their field. Brand building storytelling is also extremely useful here for linking the services with the company behind it and bringing potential customers closer to it. As a result, the brand becomes a mentor in its own sector and assists its clients, for example as accounting experts or employee development advisors.