Slogans can be inseparably interwoven with brands, headlines can make a newspaper article immortal. There is great power in words.

To make editorial and commercial texts unique, we rely on the principles of storytelling. For example, each company has its own individual story, the so-called hero’s journey, which is marked by the ups and downs of the past and sets it apart from its competitors. Another pillar of storytelling is the values that you live within your company and want to convey to your audience. By weaving the hero’s journey and values of your company into the texts, we make your company more tangible so that your target group feels more personally addressed.

Der Wandel vom Klischee zum Vorbild
Edeka: Fahnen unter blauem Himmel Storytelling (stock.adobe)
vc gitem image - Copywriting
Fashion Storytelling: Warum Mode und Geschichten so gut zusammen passen wie in einem modischen Coffee Table Book symbolisiert.
Disney*Pixar Studios
Storytelling in der internen Kommunikation

In addition to eloquence, recognition value also counts. Depending on whether you want to reach young women, decision-makers in medium-sized companies or sports fans, we choose suitable tonality and expression. With the help of brand voice guidelines we ensure that your internal texts and our editorial services go hand in hand.

Depending on how you yourself are already equipped, we enable different constellations of cooperation. As editorial management and proofreading, we can coordinate your internal and external copywriters and drive forward content planning. Of course we love to tell stories and write for you. We also manage the creation and selection of images so that your stories have a consistent style.