PR Workshop for Start-ups

PR Startups Seite

Young companies are usually characterized by novelty value – be it a fundamental innovation, a clever idea that no one else has come up with yet, or the adaptation of a business model that is not yet known or widespread here. However, the smartest innovation, the best business model or the boldest vision are of no use if the target group does not know about it.

With an exciting founding story, you can use press relations to convey seriousness as well as sympathy to the company and arouse the interest of the media. This can be further supported by personal communication on social media. However, it is not only the founding story that lends itself to positioning the company as a founder. Those who rely on PR in the early stages of founding a company have the chance to establish themselves as a reference provider for a new type of product or service.

As a PR agency and brand storytelling consultants in Berlin, we are not only very familiar with press relations, but are also constantly gaining new experience with startups in various industries due to the dynamic environment. Of course, we also incorporate these insights into our seminars.

Aha-Effekt bis Lebensweisheit

Unsere 6 größten PR-Learnings

Erfolgreiche PR

So messen Profis den Output

Trends, Hijacks, Foren

Die Story als Türöffner

In this corporate seminar, we will teach participants how active media relations can help start-ups to get in touch with potential customers, investors and other stakeholders. We start with some theory. This initial part is brief but important because PR is often confused with marketing. After that, it is about how to start off in PR. What are the first steps? What do I have to look out for? And when is a topic really relevant? These and other fundamental questions are discussed together in a lively setting.


  • fundamentals of PR core tasks, delimitation to marketing
  • approach target groups
  • find press angles
  • identify the right target media
  • formulate core messages
  • image material (what is good image material, what should be considered)
  • the online press room
  • the press kit: company profile and footer
  • the first editorial plan
  • the first press release
  • journalist pitch / deal with journalists


In our seminars, input lectures alternate with active group work and structured discussions. In this way, we ensure that the day remains interesting and varied for all participants, and that everyone can address their personal PR needs.


  • customized company seminar exactly as required
  • flexible appointment and location selection
  • on request with catering
  • individually coordinated training concept
  • individual, detailed feedback for each participant
  • Hand-out for participants
  • participation certificates
  • If necessary, we can provide additional individual training for employees

We would be happy to make you an individual offer.



Nora Feist


seminar [at] mashup-berlin [dot] de


“We are always looking for experts who explain to our young start-up teams in a compact and practical manner, what public relations needs and what do’s and don’ts are relevant. Our new founders quickly understood what media-related messages are or how storytelling works; and to develop initial ideas for their own PR as part of the workshop.”

— Betina-Ulrike Thamm (Stiftung der Deutschen Wirtschaft)