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PR Workshop for Start-ups

Young companies are usually characterized by innovation – be it a fundamental novelty, a clever idea that no one else has come to, or the adaptation of a business model that is not yet known or widespread. However, the smartest innovation, the best business model or the most courageous vision are of no use if the target group does not know about it.

With an exciting start-up history, a company can convey seriousness, empathy and media interest through press work. But it is not just the history that is needed to position yourself as a founder. Your personal presence on social media is a valid support for that. Anyone who relies on PR at the early stage of an entrepreneurial career has the opportunity to establish himself as a source of knowledge for a new product type or service.

As a PR agency and brand storytelling consultant in Berlin, we are not only very well acquainted with press work, but through the dynamic environment we are constantly gaining new experience with start-ups in various sectors. We will of course also incorporate these findings into our seminars.

In this corporate seminar, we will teach participants how active media relations can help start-ups to get in touch with potential customers, investors and other stakeholders. We start with some theory. This initial part of the seminar is brief but important because PR is often confused with marketing. After that, it is about how to start off in PR. What are the first steps? What do I have to look out for? What are the most essential parts of your communications campaign? When is a topic really relevant? What content is suited for your social media channels? These and other fundamental questions are discussed together in a lively setting.

Content

  • fundamentals of PR core tasks, delimitation to marketing
  • approach target groups
  • find press angles
  • identify the right target media
  • formulate core messages
  • image material (what is good image material, what should be considered)
  • the online press room
  • the press kit: company profile and footer
  • the first editorial plan
  • the first press release
  • journalist pitch / deal with journalists

Methodology

In our seminars, input lectures alternate with active group work and structured discussions. In this way, we ensure that the day remains interesting and varied for all participants, and that everyone can address their personal PR needs.

Organization

  • customized company seminar exactly as required
  • flexible appointment and location selection
  • on request with catering
  • individually coordinated training concept
  • individual, detailed feedback for each participant
  • Hand-out for participants
  • participation certificates
  • If necessary, we can provide additional individual training for employees

We would be happy to make you an individual offer.

Contact

Nora Feist

+49.30.8321197.3

seminar [at] mashup-berlin [dot] de

References

“We are always looking for experts who explain to our young start-up teams in a compact and practical manner, what public relations needs and what do’s and don’ts are relevant. Our new founders quickly understood what media-related messages are or how storytelling works; and to develop initial ideas for their own PR as part of the workshop.”

— Betina-Ulrike Thamm (Stiftung der Deutschen Wirtschaft)