Young companies are usually characterized by novelty value – be it a fundamental innovation, a clever idea that no one else has come up with yet, or the adaptation of a business model that is not yet known or widespread here. However, the smartest innovation, the best business model or the boldest vision are of no use if the target group does not know about it.
With an exciting founding story, you can use press relations to convey seriousness as well as sympathy to the company and arouse the interest of the media. This can be further supported by personal communication on social media. However, it is not only the founding story that lends itself to positioning the company as a founder. Those who rely on PR in the early stages of founding a company have the chance to establish themselves as a reference provider for a new type of product or service.
As a PR agency and brand storytelling consultants in Berlin, we are not only very familiar with press relations, but are also constantly gaining new experience with startups in various industries due to the dynamic environment. Of course, we also incorporate these insights into our seminars.