True to our motto “Everyone has a story to tell” we equip you in our storytelling workshop with the help of sound theoretical principles, practical examples and exercises with the necessary tools to find your personal story and bring it to your target audience.
Authentic employee stories give your company a face; are more versatile and emotional. With our workshop we make sure that your team identifies even more with your values and that you are perceived as the caring employer you are.
When it comes to the question of how data evaluation and visualization are integrated into storytelling, it is not a question of completely calling into question learned patterns such as bar, circle or line charts. The goal is rather to ensure that content is understood and emotionally internalized by the audience.
It is becoming increasingly difficult for managers to keep their team together at a distance. Storytelling can be integrated on a daily basis at many levels of management and collaboration, including digitally and via video call.
Storytelling can be integrated on a daily basis at many levels of management and collaboration. Leadership stories help to communicate the vision, values and corporate culture in such a way that they are truly internalized and carried forward.
One of the most important ingredients for a good speech is storytelling. With the right tips and a little fine-tuning, anyone can shine in the spotlight and captivate their audience. In our workshop we help you to define your own speaker personality and bring it to life through stories.
Stories about extraordinary successes of individual employees or insights gained from their own failures make for successful leadership moments. Together we want to manifest the values of your company and give your team and its exciting stories a stage.
We also offer our storytelling seminars as digital webinars. Here you will receive theoretical basics as well as practical examples and digital exercises with which you can tell exciting stories to your target group. You can look forward to informative, illustrative knowledge paired with entertaining moderation.
Fans are more likely to engage with a brand’s messages on social media if they can identify with its stories. In this workshop, we will show you how to integrate compelling and emotional stories into your social media channels and thus captivate your audience even more.
Those who rely on PR at an early stage have the chance to establish themselves as reference providers for a new type of product or service. We will show you how to use active press work to get your start-up talking to the right media and attract the attention of your target group.
Despite the comparable on-line range, addressing and co-operating with influencers follow completely different rules than the classical press work. We provide you with the right tools to communicate with brand ambassadors at eye level and to roll out successful campaigns together.
Storytelling, Content Marketing, PR, Influencer Relations – the world of communication is changing rapidly, but we always have our finger on the pulse. We share our insights in these areas at conferences, panels, conventions, industry meetings and many other events. Our workshop team is looking forward to your inquiries!
With our storytelling methods, we want to help you integrate your core values into everyday business life on the one hand, and retain your existing employees and be desirable for future talent on the other.
"In a one-day workshop with Mashup Communications, we got to know the storytelling approach and developed our own stories for our project. Nora and Louisa knew how to introduce us to the methodology in an interactive workshop with lots of practical examples and then get us directly into the doing. A very exciting day on which we learned a lot. I would definitely recommend Mashup Communications!" – Kassandra Becker
https://drk-wohlfahrt.de/blog/eintrag/pitching-storytelling-wir-kreieren-inhalte-fuer-die-drk-digitalisierungskonferenz/
"Nora and Lea have definitely sparked excitement for storytelling with data in our colleagues in Mannheim and Penzberg! After an introductory keynote had set the stage, a hands-on workshop followed, in which data experts from Roche learned how to improve their own (data) stories. Thanks a lot for two entertaining and insightful days!" – Lara Schneider
"Ms. Nora Feist gave an inspiring lecture on 'Storytelling with Data' at the 16th Risk Controlling and Management Conference of the German Savings Banks and Giro Association. With the help of simple techniques, content can be presented convincingly. This enables better decision-making in times of increasingly complex conditions."
"Together with our partner hotels and under the guidance of Mashup Communications, we embarked on an exciting hero’s journey, and thanks to Nora and Julia’s expertise, we were able to turn a complex mission into a simple storyline that is shared by all partners." – Antonia Gaubatz
"Miriam’s storyline for our Storytelling workshop was brilliant. The workshop content was meticulously prepared for the highly specialised B2B needs. Miriam equipped us with a multitude of tools for our first ventures into storytelling." – Nadja Siegl
"Julia and Liam have found the right mix of theoretical basis, illustrative examples and individual practice exercises. We’ve come to realize that an incredible number of (hero) stories are hidden with our company and now we know how to tell them effectively." – Kai Dahlke
"Diverse program, great organization and great learning atmosphere in small groups! I took a lot of fresh ideas and approaches with me for my everyday work." – Kim Karotki
"Steve Jobs, Harry Potter and Johnnie Walker served as sources of inspiration for stories from their own company. We got the necessary tools and were able to deepen what we had learned in exercises." – Rolf Treusch
"Nora Feist’s storytelling input was an important part of our workshop, with the aim of showing participants that stories play an important role in convincing potential supporters and funders. With her know-how and experience managed to teach what’s most vital." – Nils Dreyer
"The content team at Zalando had the pleasure to host Miriam Rupp as a speaker during an Editorial Workshop. Her presentation helped our team to gain insights into modern digital storytelling within the world of fashion. Her heterogeneously-faceted speech inspired the editors to produce new quality content and explore new editorial formats." – Eugenio Cirmi
"Nora Feist has clearly structured the contents of the two online seminars on 'Introduction to Storytelling' and 'Analogue Storytelling' in our six-part series and conveyed them very clearly. Thanks to her interactive surveys, the transfer of knowledge was not only informative and extensive, but also entertaining. In short: very successful."
– Kerstin Wesendorf, Goethe Institut
"Christina and Liam gave us a workshop tailored to our new social media strategy and prepared the participants very well for their new role as corporate influencers in our social media team. Above all, our employees liked the mix of theory and practice and laid a very good starting building block." – Svenja Koenig, Marketing & Multichannel
"In the pharmaceutical industry in particular, sensitive content and complex scientific data are often communicated, which must be presented in a way that is easy for laypeople to understand and safe. Storytelling is a good way of making the complex content comprehensible and interesting for the target groups. Ms. Feist explained to the seminar participants in an exciting way and at a high level how a good story can be developed and told. - Cornelia Gutfleisch, Conference Manager Pharma & Healthcare
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