Artificial intelligence is more than just a tool – it's a new player in the creative process. In our interactive workshop, we show you how brand storytelling and AI can become an unbeatable team. Using the classic hero's journey, brand voice, and mentor types, we'll use GPT tools to create your very own AI storyteller.
Key topics
- Introduction to brand storytelling: The hero’s journey as a model for success
- Short tutorial on ChatGPT
- Defining brand voice and mentor types with AI
- Prompting and AI storytelling: The hook, hold, payoff model
- Ethics in AI storytelling
What we offer
- Customized seminars tailored to your needs
- Individually tailored training concept
- Individual, detailed feedback for all participants
- On request: Certificates of participation
What do Frodo, Harry Potter, and strong brands have in common? They follow a structure that has been working for centuries: the hero’s journey. We show how this storytelling model can also be applied to brands – with AI as a creative co-pilot. In our workshop, we provide insights and lessons learned from practice: Learn how companies use AI to sharpen their brand messages and find a distinctive brand voice. We give you the best prompts and practice writing compelling stories with AI. We also discuss ethical questions about how we as humans can and should deal with creative AI processes.
The workshop “Strategic Brand Storytelling with AI” is aimed at brands, communications managers, creative teams, and anyone curious about AI who wants to tell their story in a future-oriented and strategic way – without losing their identity. Since every company has its own exciting stories to tell, we offer customized workshops that focus specifically on concrete challenges and questions.
