My drawing skills – at the computer, with pen and paper, you name it – can be roughly summarized like this:
My eye-hand coordination is about as harmoniously as the friendship between Angelina Jolie and Jennifer Aniston. Nevertheless it’s extremely important to me to present and consume visually appealing content. Luckily the one thing hardly influences the other.
When thinking about visual storytelling, most people picture extravagant stories in the form of videos, info graphics or whole websites. But in reality there are countless situations in the work routine of managers, consultants or knowledge workers in general, that could benefit from images or other forms of visuals: presentations that make us yawn, brainstormings where really cool ideas get drowned in a sea of post-its or texts that are challenging our attention span from paragraph one.
In all these situations we want something to stick, we want to convince, we want to create an image in the collective mind of our audience. That’s why we should make it as easy as possible to create this image. And actually this is not hard to achieve.
Convey complex ideas with simple images
A smiley face for happy users, a light bulb for a good idea, a sun for nice weather – almost anyone can get these symbols to paper. But should we visualize “digital transformation”, “introduction of new processes” or “fear”?
The more concrete a concept gets, the more we have to think about how it actually looks. The more abstract it is, the more we have to use general or culture specific symbols, metaphors or a combination of icons.