Have you defined corporate values and actually lived them in your team? Then talk about them! Carla Gabriel shows how employees can become protagonists, how stories can be told authentically, and how former team members can carry the values out into the world.
Employees want to reconcile their values with their work. Therefore, companies should respond to the needs and wishes of employees.
Every company can and should ask itself what distinguishes its brand from others. An essential idea for this is the values that are defined in an organization. Today, we’ll show you why this is an ongoing process and what role the various stages of your own hero’s journey play in this.
Wanderlust is a fundamental part of the Mashup DNA: Miriam commutes regularly between Berlin and Cape Town and Nora has already been on two world trips. So both do understand, if their employees experience the wanderlust-nostalgia or are overwhelmed by Berlin’s gray blanket in winter times. Since they know that traveling and work life do not contradict each other, they even encourage us to leave the country and work remotely.
We use a few examples from our everyday agency life to show what contribution storytelling can make to corporate culture.