Spanx and Airbnb have become legendary brands thanks in part to successful CEO storytelling.
PR and Content Marketing would be nothing without the power of words. That’s reason enough to take a closer look at copywriting.
Change management in companies often triggers resistance. With storytelling, employees can be involved in the process and fears can be removed.
What makes CEO letters successful? When do employees and other interest groups feel they are being picked up? Which messages motivate and inspire the team?
Like a good book or a thrilling film, a speech should inspire, engage and, above all, be remembered. In our new series about Storytelling for Speeches, we show how every speaker can become a real master storyteller. Let’s start with the role of the speaker.
From the right audience to storytelling charm: Our Mashie Mira reveals how to find the right speaker opportunities for your company.
The power of words lies in the associations they evoke – especially metaphors. They awaken feelings, memories and curiosity, and can even influence one’s own thoughts and actions. We took a closer look at what this means for PR, marketing, HR and politics.
Thanks to the TED talks and successful storytelling in speeches, topics such as science, art and business are more exciting than ever.