Spanx and Airbnb have become legendary brands thanks in part to successful CEO storytelling.Read More
PR and Content Marketing would be nothing without the power of words. That’s reason enough to take a closer look at copywriting.Read More
Change management in companies often triggers resistance. With storytelling, employees can be involved in the process and fears can be removed.Read More
What makes CEO letters successful? When do employees and other interest groups feel they are being picked up? Which messages motivate and inspire the team?Read More
Like a good book or a thrilling film, a speech should inspire, engage and, above all, be remembered. In our new series about Storytelling for Speeches, we show how every speaker can become a real master storyteller. Let’s start with the role of the speaker.Read More
From the right audience to storytelling charm: Our Mashie Mira reveals how to find the right speaker opportunities for your company.Read More
The power of words lies in the associations they evoke – especially metaphors. They awaken feelings, memories and curiosity, and can even influence one’s own thoughts and actions. We took a closer look at what this means for PR, marketing, HR and politics.Read More
Your lecture should be attached in minds and and capture your audiende. We have some tips for a successful presentation.Read More
Thanks to the TED talks and successful storytelling in speeches, topics such as science, art and business are more exciting than ever.Read More
What do Donald J. Trump and the dark side of storytelling have in common? We took a closer look at his rhetoric.Read More
US President and successful storyteller – We are inspired by Barack Obama’s stories and have compiled our favorite moments.Read More
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