We believe that B2B PR is inspiring. This can be achieved above all with pictorial, authentic and emotional communication, which both attracts the attention of the target groups and awakens their empathy and motivation to act.

Companies with a B2B focus usually have products and services that need to be explained and need to differentiate themselves strongly from their competitors. They must clearly define their offer and stand out from the competition with a strong positioning. With the help of a comprehensive storytelling approach we help companies to get to the heart of their USPs. We transport them emotionally and work out the core of the company’s philosophy – the “why?”. No matter how technical and complex the products or services may be, any form of communication is always about people. The interaction between the individual parties, the buyers and sellers or the service providers and clients, is just as central to B2B communication as the company’s own brand development and authentic employer branding.

Der Wandel vom Klischee zum Vorbild
Edeka: Fahnen unter blauem Himmel Storytelling (stock.adobe)
vc gitem image - B2B PR
Fashion Storytelling: Warum Mode und Geschichten so gut zusammen passen wie in einem modischen Coffee Table Book symbolisiert.
Disney*Pixar Studios
Storytelling in der internen Kommunikation

With exciting stories about the foundation, vision and important milestones we give your company a voice. Through our public relations work we get lasting media interest. We maintain intensive contacts with journalists from the leading daily and business press as well as trade media, whether print or online. Thanks to our many years of cooperation, we know exactly what topics the editorial offices are currently looking for. We find exciting stories and hooks for them – in the form of B2B content formats such as press releases, bylines, statements, interviews or user reports. Current events, happenings or trends are included, making the messages much more tangible for the audience.