Why does personal care manufacturer Dove call on women to celebrate their natural beauty? And why does retail chain Edeka tell the story of a boy who dreams of one day being able to fly? In all these campaigns, the customers play the leading role. We also work according to our own specially developed storytelling approach, using emotional appeal and stories that convey the content in the best possible way and touch the target groups – whether in press releases, bylines, website texts, posts or blog entries.
As a brand, it is important to focus on the target group, their wishes and the right story in order for B2C communication to succeed. Therefore it is important to know your own customers exactly. Who are they? What values do they identify with? Or how do they prefer to spend their free time? As the writer John Steinbeck already said: “If a story is not about the hearer, he [or she, editor’s note] will not listen”. We help companies to make their customers the heroes of their own story. Whether cosmetics, fashion or interiors with many years of expertise, a strong media network and exciting story approaches, we place consumer topics in target media that consumers read. These are primarily daily newspapers, popular women’s, men’s and lifestyle media, online or print. It is important to know these editorial offices in detail. This starts with the content and continues with images and timing.