B2C PR

Why does personal care manufacturer Dove call on women to celebrate their natural beauty? And why does retail chain Edeka tell the story of a boy who dreams of one day being able to fly? In all these campaigns, the customers play the leading role. We also work according to our own specially developed storytelling approach, using emotional appeal and stories that convey the content in the best possible way and touch the target groups – whether in press releases, bylines, website texts, posts or blog entries.

As a brand, it is important to focus on the target group, their wishes and the right story in order for B2C communication to succeed. Therefore it is important to know your own customers exactly. Who are they? What values do they identify with? Or how do they prefer to spend their free time? As the writer John Steinbeck already said: “If a story is not about the hearer, he [or she, editor’s note] will not listen”. We help companies to make their customers the heroes of their own story. Whether cosmetics, fashion or interiors  with many years of expertise, a strong media network and exciting story approaches, we place consumer topics in target media that consumers read. These are primarily daily newspapers, popular women’s, men’s and lifestyle media, online or print. It is important to know these editorial offices in detail. This starts with the content and continues with images and timing.

B2C communication today is very diverse. The numerous social channels give us more opportunities to reach our clients’ target groups. However, it is important that we, as PR consultants, maintain an overall view for our clients and control all communication measures in a uniform manner. It is also part of our daily work to get the interest of editors for unknown names. To do this, we think out of the box. What stories and content does my client offer, what could be interesting for the readership?

We know that nobody likes to communicate with an impersonal sender or brand. For effective PR, every organization needs a face that serves as a means of identification both internally and externally. With our clients, the CEO or founding team is always the focus of PR activities. With exciting stories about the foundation, vision and important milestones, our PR consultants will lend your company sympathy and authenticity and will get media interest through public relations.