Mission

Our goal was to reach business-to-business media as well as general-interest outlets with information about cloud technology as well as expert contributions about tax and accounting tricks. We aimed to address start-ups, self-employed and small businesses – all those who would benefit from simplified accounting. Additionally, we organized interviews and trend statements to position the CEO of Billomat Paul-Alexander Thies as an expert for FinTech topics as well as a for taxes.

Challenge

There are many providers on the market of online accounting. Although Billomat started as one of the first cloud technologies in 2007, the company had become forgotten in the past few years. From 2016 until 2021, Paul-Alexander Thies, who previously worked for Rocket’s payleven and Travador, was the new CEO of Billomat. We wanted to share this new era and tackle the dusty image of accounting at the same time.

Through our collaboration, we want to establish Billomat as the first point of contact and expert on accounting, bookkeeping and tax topics for startups, companies and the self-employed in the DACH region. The PR work brings traffic and trust in particular. Together, we have been able to generate more than 930 publications in both high-reach B2C and B2B media and articles in WirtschaftsWoche, Handelsblatt, t3n and Handwerker Magazin, for example.

The expert positioning of Paul-Alexander Thies, the CEO of Billomat, was an essential part of our PR and brand storytelling strategy. As a result, Paul is now among the experts at Focus Online, among others. To date, 22 guest articles on the topics of taxes, accounting and finance have been published online by the medium.

Status as of 2020

“At Mashup Communications, you simply notice that every consultant here brings very great, individual strengths that enrich the collaboration.”

Billomat and our values:

Respect & Loyalty: “We have now recommended Mashup Communications to 5 or 6 companies and push the team every chance we get! Manja and the Birds are always there and deliver!”

Honesty & Empathy: “Switching from our first main contact, who had done great things for us, to a new team was not easy for us at first. We were well-rehearsed with our consultant and skeptical whether the collaboration with a new team of consultants would develop in exactly the same way. But then we were really positively surprised by the mentality and commitment of our new contact persons. At Mashup Communications, you simply notice that each consultant brings great individual strengths to the table that enrich the collaboration.”

Responsibility & Change: “Our team of consultants supports us not only with classic PR work, but also with purchased content or posts.”

Teamwork & talents: “Manja is actually part of our crew!”

Flexibility & Independence: “Mashup Communications lives New Work!”