So many things happen in the world every day that the people whose job it is to tell others about them have decided to create a place where all the information first comes together. No matter from which country and which area of life – all topics meet in the newsroom in order to then find their way to the right readers in a structured, targeted manner and at the right time. What benefits the editorial staff of a newspaper can be the starting signal for a new phase in content management for companies.
After all, many things happen in a company every day. And just as many deserve to be told. By setting up a brand newsroom, companies are turning their weekly updates into editorial meetings, their departments into sections and their employees into editors. In this new title lies our definition of a brand newsroom. It does not necessarily mean a physical location, nor does it mean the expansion of an existing team. Rather, a brand newsroom is a project in which employees assume new roles and processes – precisely those that resemble a medium.