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Case: Blauarbeit

Simply finding the best craftsman

Handwerker_blauarbeit
blauarbeit

Cologne

Public Relations

August 2017 until December 2019

and again since August 2020

Mission

With general-interest topics as well as guest articles, we aim to address consumers and companies who want to find the cheapest and best craftsman in a simple way or for service providers to align themselves digitally and increase their visibility.  Beyond that, it is our goal to position blauarbeit.de as experts for all aspects of handicraft through consumer and service topics.

Challenge:

There is a lot of competition. Through honest and trusting cooperation, which promotes the rating system on the platform, we want to give Blauarbeit a positive image.

350+

Clippings since August 2017

363M

Online Readership 2019

21M

OTS 2019

120+

Links from Coverage

200+

Clippings in 2019

2.39M

Coverage Views 2019

5.09M

Print Circulation 2019

47

Average Domain Authority

We have generated over 350 publications in both print and online media. Articels have been published for instance in Handwerk Magazin, Express Köln, on tz Online, Münchner Merkur Online, Focus Money, in Deutschen Handwerks Zeitung, SBZ Sanitär.Heizung.Klima, Closer, Berliner Morgenpost, Alles für die Frau, Die neue Frau, Die Welt Bundesausgabe, Bild+, Bild Online, Handwerk.com, Focus Online und Welt online. Besides, blauarbeit.de was mentioned in a TV and radio report.