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Case: Blauarbeit

Simply finding the best craftsman

Handwerker_blauarbeit
blauarbeit

Client

Cologne

Public Relations

August 2017 until December 2019

Mission:

With general-interest topics as well as guest articles, we aim to address consumers and companies who want to find the cheapest and best craftsman in a simple way or for service providers to align themselves digitally and increase their visibility.  Beyond that, it is our goal to position blauarbeit.de as experts for all aspects of handicraft through consumer and service topics.

Challenge:

There is a lot of competition. Through honest and trusting cooperation, which promotes the rating system on the platform, we want to give Blauarbeit a positive image.

We have generated over 350 publications in both print and online media. Articels have been published for instance in Handwerk Magazin, Express Köln, on tz Online, Münchner Merkur Online, Focus Money, in Deutschen Handwerks Zeitung, SBZ Sanitär.Heizung.Klima, Closer, Berliner Morgenpost, Alles für die Frau, Die neue Frau, Die Welt Bundesausgabe, Bild+, Bild Online, Handwerk.com, Focus Online und Welt online. Besides, blauarbeit.de was mentioned in a TV and radio report.