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Case: Clever Dialer

Clever Dialer provides more fun on the phone with its spam defense

Clever Dialer
Clever Dialer

Nuremberg

Public Relations / Corporate Storytelling

since June 2019

Mission

Our mission is to consolidate Clever Dialer’s market position in the DACH region. We want to use Clever Dialer’s extensive wealth of knowledge and data to develop new formats around caller ID and spam to make Clever Dialer even more attractive to consumers.

Challenge

Previously, there was hardly any strategic PR at Clever Dialer. As a result, the brand could not properly anchor itself in the minds of journalists and readers. The challenge is to position the Clever Dialer brand in the media world as a confidential contact for spam protection and caller ID.

“Our starting point was that we had great products, but no one to help us communicate that to the world out there. Mashup Communications gives us the best advice here and makes sure we’re always in the media with interesting content.”

– Thomas Wrobel, CEO validio GmbH & Co KG (Clever Dialer)

100+

Clippings in 2020

1,180M

Online Readership 2020

4.35M

OTS 2020

20+

Links from Coverage

140+

Clippings since June 2019

5.24M

Coverage Views 2020

858K

Print Circulation 2020

58

Average Domain Authority

In July 2019, we began operational press work and have since been able to achieve over 100 clippings. Our press releases and technical articles have appeared in Computer Bild, t-Online, CHIP, FOCUS, freenet, TECHBOOK, futurezone, WOMAN and EXPRESS, among others.

“We expect to achieve a significant positive impact on the installation numbers of our apps thanks to PR.”