Image
Top
Navigation

Case: data.ai

data.ai stands for new quality measurement and the first unified data AI standard worldwide.

data ai screen
data.ai

London / UK

Public Relations

since April 2018

Mission

A trusted source for business and media, the company, which until 2021 was known as “App Annie”, is on a mission to be the first unified data AI company to consider and combine both consumer and market data. With the goal of creating optimized digital experiences, artificial intelligence analyzes even deeper data to come up with more meaningful insights. The data collected on gaming, travel, social media and other topics is not only of interest to tech portals. General interest media also find the rankings published by data.ai very appealing. The aim is to attract attention, especially in the B2B market, in order to convince companies of the potential of digital market analysis.

4,000+

Clippings since April 2018

4,500M

Online Readership 2021

19.81M

OTS 2021

330+

Links from Coverage

1,500+

Clippings in 2021

29.8M

Coverage Views 2021

5.49M

Print Circulation 2021

To date, we have achieved over 4,000 publications in print and online media. Among the clippings are press releases, professional articles and rankings. In addition to tech media such as LEAD digital, t3n, Heise and Golem, articles have also appeared in general interest and lifestyle media. These include BILD, Welt, Frankfurter Allgemeine Zeitung and Focus, as well as Cosmopolitan and Vogue.

Status: 2020

“The teams ability to be proactive and pitch stories is essential to our success”