Case: freelancermap

As a pioneer of digital job placement, freelancermap specializes in clients and highly qualified freelancers in the IT and engineering industry.




Public Relations, Data Storytelling

since September 2017

Is there really a shortage of skilled workers or is it just an illusion? Germany undoubtedly stands for outstanding training, globally recognised qualifications and experienced industry experts who share their knowledge in large companies. In times of constant movement, in which business ideas are springing up and the work-life balance is becoming increasingly important, the desire for flexibility and independence is greater than ever before. Since 2005, the Nuremberg-based company freelancermap has been offering an open marketplace so that experienced, renowned IT and engineering freelancers can join forces with large companies. Companies benefit from the knowledge and top skills of flexible experts. Freelancers and the self-employed expand their know-how and profit from lucrative contract projects.


Our mission is to position the platform in the DACH region as the first point of contact for experts from the IT and engineering sectors and also to draw the attention of companies and recruiting specialists to freelancermap. In addition, the annual market study Freelancer Kompass should be established as an industry indicator among freelancers.


freelancermap has a long history – for more than 10 years the platform offers the possibility to connect clients and contractors. Over 50,000 experts and more than 18,000 companies: The platform was well known among experts, but there was a lack of media visibility. The challenge was to share the knowledge about opportunities and challenges of freelancers, freelancers and the self-employed with the media world, to establish Thomas Maas as an industry expert and at the same time to increase the awareness of freelancermap. The market study, which was carried out especially for this purpose, offered many interesting facts and trends about the freelancer business, but it lacked the visibility of these exciting results.

In September 2017, our cooperation started, a few weeks before the release of the Freelancer Compass 2017. Since then, we have achieved more than 330 clippings in online and print media. HR, advisor and industry media regularly rely on the expertise of Thomas Maas for their reporting. The Freelancer Compass is now an industry standard for media such as Frankfurter Allgemeine Zeitung and Handelsblatt or in the IT trade press around heise, and t3n.

Status as of August 2020