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Case: HempMate

HempMate is the Swiss CBD brand that wants to make hemp and CBD better known and more socially acceptable.

HempMate

Brunnen, Switzerland

Public Relations, Content Marketing, Influencer Relations

since July 2019

Mission

We started PR and content marketing in July 2019 at a time when CBD was increasingly in the spotlight. Our joint mission is to put hemp and CBD back on the agenda as natural and sustainable solutions, and in particular to draw attention to the wide range of possible applications. With regular stories around the products, which consolidate HempMate’s expert status, we convince relevant key media, influencers and the constantly growing community on social media.

Challenge

Whether CBD as a topic in need of education or the MLM sales model – the challenge is to establish trust with the target group and to maintain interest in the CBD trend in the long term. With the focus on transparency, expertise, community and sustainability, we were able to successfully establish HempMate not only as a lifestyle brand on the market, but also strengthen the expert status of the family business.

50+

Clippings since July 2019

13.5M

Online Readership since July 2019

5.37M

OTS since July 2019

10+

Links from Coverage

116K

Coverage Views since July 2019

1.2M

Print Circulation since July 2019

44

Average Domain Authority

In August 2019, we started the operative press work and have so far achieved over 45 publications in relevant lifestyle and marketing trade media. These include product news and recommendations in Cosmopolitan, Jolie, GRAZIA, Shape, Couch, Brigitte Schweiz, DONNA, Woman.at and Ein Herz für Tiere, among others, as well as founder features, specialist articles and statements in W&V, Marketing Börse, e-commerce-magazin, PT Magazin and StartingUP.

On social media, we shape the face of the brand and the exchange with the community with our own image and video material, authentic influencer relations and constantly new content formats.

HempMate_Instagram_Case

Example Influencer Relations

Henni impresses on Instagram especially with the special moments she captures with her camera. For her problems falling asleep and also for menstrual cramps, she recommends HempMate’s 20% CBD oil.

 

Sieh dir diesen Beitrag auf Instagram an

 

Ein Beitrag geteilt von Henni Kristin (@henni.kristin)

Jeannie has to fight every month again with severe pain during her period. So for some time now, she has been relying on HempMate’s CBD oils and can even do without painkillers altogether.

 

 

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Ein Beitrag geteilt von juinlune☽ (@juinlune)