Case: Tickaroo

Tickaroo, with its state-of-the-art live content technology, offers a complete solution for professional reporters in the news and event sector as well as sports coverage.

TickarooFree und Live-Blogging


Public Relations

since Dezember 2011


Tickaroo started in 2011 with a B2C solution that enabled live coverage for amateur reporters in lower amateur leagues. We were able to establish Tickaroo as a pioneer in this field. But the Regensburg-based company quickly attracted the attention of renowned publishers with a wide reach. So our mission now is to accompany the expansion and focus on the B2B sector and establish Tickaroo as a specialist in live reporting there as well.


For several years, Tickaroo stood for live sports coverage in the amateur sector. After focusing on the B2B sector, it was now a challenge to popularize the company among large media and publishing houses as well as event organizers. The founders Matthew Ulbrich, Naomi Owusu and Andreas Gerauer served as faces of the company. Our task was to disseminate their knowledge in the fields of reporting, innovation, technology and media and to manifest their competence. Along with their expertise and product, Tickaroo was to be established as a leading live content specialist in the B2B segment.


Clippings since January 2017


Online Readership 2020


OTS 2020


Links from Coverage


Clippings in 2020


Coverage Views 2020


Print Circulation 2020


Average Domain Authority

“The impact on the brand as well as visibility with our partners and in our industries has increased noticeably. PR is an important part of our positive development.”

Naomi Owusu, CEO of Tickaroo.

Tickaroo and our values:

Optimism & enthusiasm: “We are always happy to be surprised with spontaneous ideas. Several times a year, the team pitches good ideas and provides inspiration for us as well.”

Honesty & empathy: “The team listens to us, listens to our thoughts and finds the right story. A highlight story for us was the Horizon article ‘Superheroes instead of princesses – Why the Women’s World Cup puts an exclamation mark’.”

Responsibility & change: “We appreciate the dual role that Mashup Communications plays. Our supporter kicker is also managed by the agency. This means we have short paths and quickly achieve good organization and targeted results in joint PR projects.”