Image
Top
Navigation

Case: Codecheck

With codecheck.info consumers can check via website or app the ingredients of more than 23 million products and get healthy and qualitative alternatives at once.

CodeCheck

Switzerland

Public Relations

September 2014 until May 2016

What exactly is in the products we use every day? Palm oil and microplastics, silicones or mineral oil, too much sugar and salt are hiding everywhere we don’t expect them. Codecheck provides clarity for everyday shopping: if the barcode is simply scanned with a cell phone, the online comparison portal detects critical ingredients in cosmetics, food, household goods and products especially for babies and children. This means that nothing stands in the way of healthy and sustainable shopping.

With the relaunch campaign and continuous PR work around conscious and healthy shopping, Codecheck.info was positioned as Germany’s leading product reference tool. For the company, which works very closely to and also with consumers, we placed particular emphasis on authentic stories and contributions that provide tangible added value.

In particular, the topics of natural cosmetics, environmental protection, conscious shopping, critical ingredients and shopping apps were covered. As a brand storytelling agency, for us every company is the hero of its own story, which we tell again and again with press relations. However, for its own customers and clients, the company acts as a mentor, passing on knowledge and advising its heroes. In this way, we positioned the company as a personal product advisor for conscious consumption.

Goal

To establish codecheck.info as the most comprehensive reference book in the German-speaking area and as a personal product consultant for a conscious consumption

Execution

Relaunch campaign

Continuous PR work relating to conscious and healthy shopping/ grocery shopping

Preparing background information about the portal

320+

Clippings September 2014 until May 2016

80+

Links via PR coverage

2

TV Features

Codecheck.info was published more than 320 times in relevant media (print, online and tv) such as WISO plus/ZDF, ORF.at, bild.de, ComputerBILD Online, InTouch, Bella, Alles Gute, Für Sie Online, Meine Familie und ich, Schwäbische Zeitung, Welt Kompakt, Welt Online, Saarbrücker Zeitung, Schwäbische Zeitung, Couch, Berliner Morgenpost Online, Hamburger Abendblatt Online, Bayerischer Rundkfunk, Frankfurter Allgemeine etc.

Generated links to www.codecheck.info: more than 80