Corporate Blogs

Knowledge is power: How a corporate blog makes you an industry leader

Every company has valuable specialist knowledge and industry expertise. The problem is that this know-how often lies dormant in the heads of individual employees, in brochures, filed documents or the internal database and is therefore not accessible to colleagues or the general public. A corporate blog gives organizations the opportunity to share this useful information and establish themselves as thought leaders and industry experts. It is also an excellent tool for building customer loyalty, accelerating purchasing decisions, reinforcing your own corporate culture and values and generating applicants and leads.

Writing a blog is therefore practically part of a company’s good manners. While only 36% of Fortune 500 companies had one in 2016, this figure had already risen to over half two years later. In 2020, 77% of the top companies had integrated a corporate blog on their website (Center for Marketing Research – Umass Dartmouth). A good decision, because the advantages are manifold: on the one hand, it can serve as a newsroom for employees, for example, and on the other hand it is a useful editorial center for journalists and increases the visibility and reach of a company in search engines.

Visually appealing and SEO-optimized: How we make sure your content is actually read

Our consultants have many years of experience in the field of content marketing and are familiar with the latest trends and best practices. They work closely with you to develop a customized strategy for your company – tailored to your goals, needs and budget.

We don’t just blindly place content, we make sure that it is actually read. That’s why we optimize our texts with regard to search engine optimization (SEO) and readability and ensure that they are visually appealing.

Let’s find the right content together – because good stories need to be told!