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Case: Deliveroo

Deliveroo, the premium delivery service, offers culinary food out of chosen restaurants in approximately 32 minutes.

Berlin

PR & Influencer Event

June – August 2015

With the premium delivery service Deliveroo, the sofa at home became a favorite restaurant in a flash. Whether Italian or fancy, sweet sins, very exclusive or all green – the startup brought the whole world of delicacies to your own plate. Ordered in the online portal, the team used mopeds to deliver dishes from all over the world, cooked in selected restaurants, to hungry people in the area. We love to tell new stories – and when it’s about food, there’s nothing standing in the way of a successful PR campaign.

The goal was to make Deliveroo a name among the relevant target groups and food journalists from relevant magazines and newspapers. Of particular interest for our stories were B2C media from the food and lifestyle sectors as well as business and start-up media. In brand storytelling, the company becomes the hero of the story. With real expert knowledge, it also becomes a mentor for its very own heroes: The customers – or in this case: the hungry. In this way, we presented the founders as trustworthy contact persons and food experts.

The joint collaboration included the launch campaign, the coordination and monitoring of influencer collaborations as well as the organization and implementation of an exclusive dinner with selected bloggers and editors. Among others: Bildhübsch, thebigmashup, MeSuperMom, Frau Mutter and lisforlois. All that remains to be asked is: Where are we ordering today?

Goal

Introducing Deliveroo to relevant target groups in Germany and editors in the B2C sector with a focus on lifestyle and food in Berlin

To establish Deliveroo as comprehensive reference and expert for Food, Premium-Delivery-Services and innovative technologies

Execution

Launch press release

Blogger cooperations

Organizations and realizations of dinner events for blogger and editors

We were able to achieve 40 publications in relevant media (print, online and TV) including Die Zeit, Zeit Online, ntv Online, Berlin Valley, new business online, W&V, Internet World Business, Gründerszene, Wirtschaftswoche Online and in the ZDF Morgenmagazin. Generated links to deliveroo.de: 5